Fashion

This Well-Kept Secret is Now Stateside

by Erin Mayer

Do you like online shopping and excellent prices? Then you'll love COS! H&M's slightly higher-priced sister brand is now available in the United States via e-commerce. The Swedish company has been around for seven years, previously with limited wares available to Stateside shoppers at Opening Ceremony. But now it's all ours, thanks to the beauty of the Internet.

COS delivers a fresh-off-the-runway vibe for decidedly non-designer prices, similar to other European faves Zara and Topshop. As much as I love those mainstays, I'm so excited to see COS come to a computer near me! Sure, the brand is a little more expesive than H&M, but that means the clothes are worthy of offices and business lunches, not just weekend brunches and nights out. Picture sleek separates, sharp blazers, and clever accessories.

What's great about brands like COS is that they are reasonably priced without being as evil as true fast-fashion. The pieces offered are ultra-tailored and tend toward minimalistic sensibilities, but even if that's not your thing, they are perfect for mixing and matching. And I mean perfect. Better yet, COS is offering 25 percent off on all orders through June 7th if you sign up for their newsletter. What are you waiting for?! Sign up immediately. Then, go buy the following items. That's an order.

Images: COS