Mobile App Spring Receives Additional Funding

According to Fortune, the mobile shopping app Spring has raised $25 million in funding from BoxGroup, Yuri Milner, Google Ventures, Sound Ventures, Thrive Capital, and Groupe Arnault. It's as if the powers above are practically snatching my paycheck before direct deposit even kicks in.

This new investment comes as no surprise. Last year, mobile shopping behavior tripled, according to Flurry, a mobile analytics group. Fortune claims that "this surge of activity means more brands are looking for ways to engage potential buyers outside of their own mobile apps and websites." More exposure means more sales. Even social media has taken to this trend, with Twitter featuring a buy button, and Facebook and Pinterest rumored to be doing the same.

The app works by allowing brands to curate specific pieces to feature on the app. Buyers add their credit card and shipping information within the app, and with one swipe, the item (or in my case, many items) are theirs. And of course, there is an emphasis on a personal shopping experience, so users are "prompted to follow brands and fashion bloggers or access designers’ curated collections," according to Fortune.

Brands on the app include Marchesa, Alice and Olivia, Levi's, Helmut Lang, Rebecca Minkoff, and more. Spring will also become available for Google Android-based phones, and according to David Tisch, the app's founder, the app will soon offer same-day delivery.

I can blame my next rent-sucking purchase on a "finger spasm," right?

Images: Spring/Facebook; Spring