'Shark Tank' Shows Buck Mason's Luxury Basics

On this Friday's new episode of Shark Tank , we'll be introduced to Buck Mason, a joint venture by Sasha Koehn, a former wood sculptor, and Erik Schnakenberg, a former brick mason. According to its website, the company was founded back in 2013 in Los Angeles with the aim to create timeless (with regards to both decades' worth of wear and decades' worth of trends) staples, like indigo five-pocket jeans and your standard formal T-shirt (which may sound like an oxymoron, but it's not). When it comes down to it, they're a specialty retailer that sells luxury basics (you know, well-made fancy-pants T-shirts and jeans that you can wear to the office) at a very competitive price point. For example, their T-shirts retails for about $24 — and as contrast, a shirt of similar quality would usually go for around $65 or $75.

All of their products are manufactured in the United States, using a lot of golden oldie techniques, which helps contribute to their quality and lasting power (it's their direct-to-consumer strategy that helps them keep prices low, even with the high-caliber techniques they use to make their clothes). And guess what? If you're interested in buying, their products are readily available on their website, as well as their flagship store, which is located in Venice, Calif.

Intrigued? Think the Sharks will be intrigued? Well, here are five reasons they might just say yes and invest.

1. They're Dedicated to Craftsmanship...

As the company was founded by a former wood sculptor and a former brick mason, craftsmanship makes sense. Their jeans are made on looms from the 1940s in North Carolina, and their belts are made with leather sourced from a centuries-old tannery in Chicago. Pretty cool, right?

2. ...And to Longevity

Schnakenberg said in an interview with Forbes, "Every product has to be something you’d be excited to find at a thrift store 30 years from now." Definitely a plus in my book.

3. Their Classic T-shirt Is Basically ***Flawless

Their shirts are known for having superb fit — GQ calls it the "perfect mix between a slim and relaxed fit," and the shirts also feature a rounded hem, which co-founder Koehn said in the Forbes interview mentioned above, "allows for hiding a little extra weight if you happen to carry it."

4. They're For Looking Stylish, Minus the Effort

Techcrunch joked that Buck Mason has created the perfect uniform for "the guy who doesn’t want to waste mental energy on figuring out what to wear."

5. They Sell Cowboy Hats*

*Cowboys not included.

Image: Michael Desmond/ABC