Fashion

Get 'Raw' With Prada's New Sunglass Project

by Tyler Atwood

Forget 2014's reflective aviator trend, because 2015 is all about the wooden eyewear. Prada's Spring/Summer 2015 Eyewear collection doesn't rely on heavy embellishment or metallic accents to make a bold statement. Rather, the collection's use of polished wood evokes a much grander, more artistic aesthetic. Instead of simply utilizing an advertising video and streamlined, professionally photographed images to promote the wares, Prada partnered with six artists to sketch the shades in all of their streamlined, idiosyncratic glory, ELLE.com reports. The project will launch on Prada's Raw Avenue website in its entirety on June 26, where consumers will be able to play with each artist's unique interpretation of the sunglasses.

After Prada promoted the venture in mid-June, the first sketches have finally debuted on Instagram. Blair Breitenstein debuted a very chic sketch indeed of a fuchsia-lipsticked model with gravity-defying lashes sporting a square-shaped pair, while the subject of artist Megan Hess's sketch peers seductively over her black square frames towards the viewer.

Other contributors to the project include Wong Ping, Carly Kuhn, and Judith van den Hoek, each with their own, individualized take on what constitutes a Prada woman. Regardless of how divergent each sketch appears, one theme remains consistent: the Prada consumer adores throwing shade.

Check out some of the ultra-cool sketches below.

Bet you're dying to get your hands on a pair of wooden shades, aren't you?

Images: meganhess_official, blairz, judithvandenhoek/Instagram