Kardashian first inched into the spotlight around 2006, when she was primarily known as Paris Hilton’s BFF. At the time, the 22-year-old embraced heavy eyeshadow — both on her lids and underneath her eyes — paired with rosy cheeks and glossy lips. The look was worn with side-swept bangs.

In 2007, Kardashian wore her strands long and wavy at a premiere party for Keeping Up With the Kardashians. She hit the red carpet with thick black eyeliner and red lipstick, a makeup look that was emblematic of the mid-2000s.

Bangs were big in 2008, and Kardashian was in on the trend. Following her brief stint with wavy hair, she sported straight-across fringe with straight strands, dramatic black eyeliner, and clear lip gloss at a red carpet event.

The year 2009 seemed to be the start of Kardashian’s renowned relationship with contour, considering the face-sculpting highlight on her nose and cheekbones.

At a Miami Fashion Week show in 2010, Kardashian tried on a new look: old Hollywood glam. She paired her loose curls, which she parted to the side, with her signature glossy lips.

In 2012, Kardashian experimented with the slicked-back coiffure with her strands along with a bold smoky eye.

While pregnant with North, Kardashian matched her dress with a bright red lip at a meet-and-greet in 2013. Her flowing lengths were pulled into a braided updo.

The next year, Kardashian started wearing a neutral lip (one that was significantly less glossy than earlier in the decade), groomed brows, and full lashes. Her hair was long and straight, which is similar to her current signature style.

Kardashian turned heads at Paris Fashion Week in 2015 with her new icy blonde ‘do, having chopped her brunette locks into a long blonde bob. She complimented the edgy look with a cat eye liquid eyeliner glam.

Kardashian returned to Paris Fashion Week the following year, but made a full beauty 180. She went back to her naturally dark hair color, which she wore down and straight, but paired it with something drastically different: no makeup.

Kardashian’s aesthetic seemed to shift the most in 2017 and 2018. In 2017, she dyed her hair silver-blonde and enhanced the bold color with a smoldering smoky eye. A matte lip topped off the look.

Kardashian maintained her silver strands for several months, then surprised fans with cotton candy-pink hair in 2018 — her first rainbow-colored dye job.

By 2019, Kardashian was maintaining her general makeup look, but cut her super-long hair into a chic bob.

Kardashian revived her lengthy, loose waves for the launch of Skims in February 2020, complemented with smoky eyes and contour (likely done by using all KKW Beauty makeup products). This is basically her modern-day look.

Today, Kardashian’s sporting longer hair than ever, which she wears slicked back and straight. Her beauty look is typically a soft blend of sun-kissed contour, perfectly groomed brows, lip liner, and a matte pout. As for what’s next? Only time will tell.