The Kylie Cosmetics "Poppin" Gloss Is This Color

by Gina Jones 2

By announcing eight new products for the Kylie Cosmetics range via her Snapchat on Jul. 31, Kylie Jenner sent the internet into a frenzy. Questions came flying in from every beauty lover alike, such as: What color is Kylie Jenner's "Poppin" Lipgloss; how much will these new items cost; and why did she have to play with my emotions like this?

The new gloss is a glamorous shade of gold, just to answer the main question at hand. Individually, the Poppin gloss costs $14, but if you're balling or just that much of a King Kylie fan, you can get the entire Birthday Edition Collection for $195. That is actually a pretty reasonable price, considering the amount of products you're getting for your money.

As for Jenner messing with our emotions like this? It's her birthday and she can do whatever the hell she wants to: Like announce an entirely new range of products for her online makeup store, for example.

Out of all the products — yes, including the new Crème Eyeshadows and Kyliner — the Poppin gloss is the one that I'm most excited for. This is almost entirely due to its brilliantly gold tone. This product seems designed to spearhead us into a return to early '00s fashion, which is what I've been waiting for throughout the past 10 years, TBH.

Don't get confused, though: This lipgloss is nothing like the metallic matte shades that Jenner has been releasing, including the new metallic matte color in this collection. Poppin is definitely a gloss, just a fabulously gold and glittery one! It's even infused with real gold, as promised by Jenner in her Snapchat announcement.

Whether you've always been a gloss girl or you're ready to make the move over from matte lips, why not start with the shiniest, shimmeriest gloss you can get from one of the biggest names in makeup right now? I'm not sure how long it will be until Jenner's birthday is dubbed a national holiday. But if each year it includes a mega makeup launch like this, I'm sure it will be soon.

Image: Kylie Cosmetics/Instagram (1)