"Guava Girl" Summer Is Here & It's Taking Over BeautyTok
A new fruit has entered the chat.
The "Ghost Lashes" Trend Gives You The Ultimate Soft-Girl Look
Put down the mascara.
Cynthia Erivo’s Ethereal Tonys Glow Was Inspired By Her Dress
She is beauty, she is grace.
Violette_FR's Lip Nectar Is The Glossy Lip Stain Hybrid Of My Dreams
The French beauty brand has done it again with its latest launch.
6 Summer 2025 Blush Trends That Will Take Over Your FYP
Your face is your canvas.
Tightlining Is Back & It's Proof Beauty Is In Its Grunge Era
And it's getting an upgrade.
Green & Lilac Are The Fairycore Makeup Color Combo Taking Over RN
The beauty world’s air and earth signs have come together.
Pamela Anderson Just Revisited Her Signature ’90s Makeup Look
#Pamcore forever.
Tightlining, "Doll" Lashes, & More Bold Summer Eye Makeup Trends
The "clean girl" aesthetic is a thing of the past.
The Beauty Tool Kendall Coyne Swears By To Perfect Her Post-Hockey Hair
The Olympic gold medalist shares her go-to self-care products.
These 25 Makeup Products Deserve MVP Status
Products that are as easy to use as they are pretty to look at.
Naked Sundays’ New Blush & Bronzer Sticks Make SPF So Much Prettier
Multitasking makeup + sun protection FTW.
Your Cosmic Guide To Makeup, Based On Your Rising Sign
An astrologer breaks it down.
Law Roach Used This Viral $14 Product For His Met Gala Glam
It's one of the most popular items in the e.l.f. Cosmetics lineup.
