Monday’s front page of the Daily Mail this week set off a scandal of epic proportions, rocketing across the Internet and demanding the most rapt of attention. That scandal, of course, is #sandwichgate — because the Daily Mail must know whether anyone in Britain still knows how to make a sandwich. It is imperative that we find out the answer to this question, and soon. The fate of the world depends on it!... Or, y’know, it doesn’t. At all. Because good gravy, it’s sandwiches .
Here’s what’s been going on: Underneath a banner promoting a reader giveaway and next to a somewhat questionable image of Kate Middleton, the Daily Mail’s front page headline yesterday asked in bold, all capital letters, “IS THERE NO ONE LEFT IN BRITAIN WHO CAN MAKE A SANDWICH?” The article itself seems mostly to bemoan the fact that Greencore Group, a UK sandwich maker that supplies such stores as Marks & Spencer, Sainsbury’s, and Teso, “wants to recruit hundreds of workers from Eastern Europe because no Britons will do the job” — but no one really cares about that. No, most of us are preoccupied with one thing, and one thing only: Answering the question posed by the article’s headline.
Accordingly, Twitter is in fine form this week as would-be sandwich makers across Britain break out their loaves of bread and supplies of fillings; they’ve been building the most questionable sandwiches possibly, snapping photos of them, and launching them out into the Twittersphere in all their glory to let the Daily Mail know exactly what the state of sandwich-making in the UK is right now. As The Guardian’s Media Monkey blog puts it, “Sandwich-makers of Britain concede Daily Mail front page is right.”
I don’t think I need to tell you that the reactions to this whole #sandwichgate nonsense are priceless. Here are just a few of my favorites; head on over to Twitter to see more:
Your move, Daily Mail.
Images: someecards/Twitter
