Why is 'Vogue' Obsessed with #Florcore?

Oh, how the mighty have fallen. As much as I worship (and fear) Anna Wintour, I can't deny that the magazine she helms has made its fair share of slip-ups in 2014. Some have been silly (the Kimye cover), while other have been more serious (the tone-deaf declaration that butts are now "In"). This latest misstep falls on the sillier side, but it's still kind of embarrassing: according to Styleite, Vogue is trying to invent a trend called #florcore. Get it??? Like normcore only floral. Eye. Roll.

Back in May, the magazine published a piece on its website about a street style photographer named Phil Oh who "got fed up with normcore" and decided to create florcore instead. That's all well and good except that florcore basically just means "wearing lots of floral prints" which we've all been doing for about a billion and half years. Now, several months later, the magazine is pushing "The New Florcore" upon us, (aka, florcore for rich hipsters) complete with a handy itinerary for a stereotypical (read: expensive) Brooklyn weekend, which Racked has helpfully edited to be hilarious. Here's an excerpt to give you a taste (bolded words taken from Vogue spread):

TV on the Radio plays Music Hall of Williamsburg," Vogue says. Hold on,Vogue, we're still getting over The Hunger Games. That movie was crazy! Plus, TV On the Radio isn't until 9pm, what have we been doing all day? Wait, tickets are already sold out! Vogue, help! "You're doing 'hipster borough elegant' in statement jewelry, Sorbonne-worthy sweater, and eye-catching skirt." Vogue, wait! We couldn't get tickets! We were too busy thinking about The Hunger Games!
Total TV on the Radio outfit cost: $10,260, plus price-upon-request Dorateymur droop nose black suede boots.

I understand that Vogue is trying to be all ~ultra-hip~ with this cutesy name at the hashtagging and the *so totally Williamsburg* event guide... but seriously. This is Vogue, home of the lavish party coverage by Hamish Bowles and the mind-blowingly expensive editorials. I don't pick up the magazine for its genius use of the hashtag — in fact, it's just the opposite. I love reading Vogue because it makes me feel like Serena van der Woodson traipsing through Bergdorf's with a trust fund to spend on Oscar de la Renta evening wear.

This is just like the time they called Kate Middleton the "Duchess of Normcore." Maybe Vogue should stick to the Upper East Side and leave Williamsburg (and the term -core) alone.