Kylie Jenner continues to add to her resume and endorsement portfolio. She previously launched a line of hair extensions and now, Kylie Jenner is the face of Nip + Fab, a British skincare line that she has previously shared her love for via Instagram posts. I know what you're thinking. Kylizzle is all of 17 and she's now repping a skincare line?
But this ambassadorship is actually a really cool thing and this gig is important for two key reasons — one benefits the brand, and the other benefits the Kardashian and Jenner family faithful.
Nip + Fab touts itself as loved by celebs and says it's accessible, affordable, and effective, which are all things you want in your skincare products. Also, the brand boasts bold, graphic packaging. It was smart to align with Jenner, since she has millions of minions, er, followers, most of whom clamor for each successive IG post to see how she is lining her lips, what she is wearing, and what makeup skills she is going to show off next.
That translates to a built-in audience for a cult brand. While Jenner's appeal is no doubt global, the brand will certainly further its footing in America thanks to its association with her. So score one for Nip + Fab for realizing that.
And here's the more important element of this deal. Jenner can teach her fans and followers to start young when it comes to good skincare habits and developing a skincare regimen and routine. That's using her fame as a platform for good. I mean, it's not like she's promoting awareness for homelessness, but hey, it's something.
She is still a teenager and has the luxury of good, young, and healthy skin, and she can educate her fans on how to keep theirs the same. That's a good reason to keep up with a Kardashian, or "Kardjenner."
See how naturally pretty and good-skinned Kris Jenner's youngest spawn is?
So, yeah, you can pretty much guarantee that Nip + Fab's profile will continue to increase in the U.S. thanks to its association with Kylie. I see this as a total win-win. It's never too soon to take care of that beautiful visage of yours.
In case you're not familiar with Nip + Fab, it's available at CVS, Ulta, and Target, and for the most part, the items are less than $20, some less than $10. It was launched by Rodial founder Maria Hatzistefanis and was designed to deliver targeted treatments for the face and body, with the goals of boosting, smoothing, and firming.
The products are luxe, but affordable, and they are about to get another boost from partnering with Kylie Jenner.