Here's Why You Spend Money At Beauty Counters

by Jessica Willingham

It's no secret that makeup counters can hurt your wallet. Shopping for high-end creams, serums, and foundations are not for the faint of heart or bank account. But as it turns out, beauty counters are designed to make you spend more money. From the lighting to the product displays, everything is purposefully created to make you look better, younger, and more eager to spend big bucks.

According to Daily Mail, cosmetics are pound-for-pound the most expensive thing a woman can buy. Unbeknownst to beauty addicts, makeup counters purposefully place labels, lighting, and products in order to trick you into buying more. It's all starting to make sense now, isn't it?

Have you ever tried on and bought a foundation that looked great at the store, only to put it on at home and scare the living daylights out of your roomie? That is no fault of your own, sister, but a byproduct of beauty counter lighting. The lights are designed to make your skin look smoother, younger, and more even in order to persuade you to buy whatever skincare consultants are pushing.

So, how can you combat beauty counter trickery? A handy little thing called Youtube. Beauty bloggers, vloggers, and freelancers are constantly uploading hauls and product reviews and tutorials, allowing you to see a product in action before ever forking over the cash (Jaclyn Hill is one of my favorites, but there are hundreds out there!). Here's another pro tip: find someone with a similar style, skin tone, and skin type and get to watching! You'll be saving yourself loads of cash and more importantly, be way more satisfied when you bring home products that look just how they did at the store!