If you have found yourself shopping not only for organic fruits and vegetables, but for organic beauty products lately, you're definitely not alone in this world. The organic beauty sector has grown over 20 percent in the UK this past year, according to the Soil Association. This growth is a good indication that consumers are becoming more confident in organic beauty products and will most likely continue to buy them. Because of this, more brands in the UK try to become organic-certified and organic brands are trying to target a wider range of consumers, not just those who are interested in organic products for environmental concerns.
The Soil Association predicts that by 2016, the UK organic beauty sector will surpass the £2 billion mark. According to Organic Monitor, consumers are looking for products without synthetic chemicals and organic products are often the answer to this desire.
But how does this compare to the United States organic beauty market? In 2012, the US organic beauty market was valued at $7.6 billion and is predicted to reach $13.2 billion in 2018. NPD reports that in 2015, organic products are becoming increasingly popular in the states due to their “advanced benefits, from natural, clinical, and alternative brands to artisanal scents.”
The US organic beauty market is currently larger the UK’s, but it will be interesting to see if the British market grows exponentially faster as more brands start getting certified by the Soil Association. Only time will tell!