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Why Are Fake Twitter Accounts Profitable?

by Jenny Hollander

You probably knew that you can buy fake Twitter accounts, and that those Twitter accounts can be engineered to seem active: a full bio, a steady stream of Tweets and re-Tweets, a bunch of followers, and so on. Have you ever wondered where all of those Twitter accounts actually live? The Wall Street Journal visited one such "Twitter factory" in Nevada, which saw a guy named Jim Vidmar controlling roughly 10,000 "robot" accounts for about 50 clients.

Vidmar buys scores of fake Twitter accounts from a separate online vendor, and then gets to work putting each of them to use. For him, it's essentially a form of PR: his clients pay him to follow their accounts and re-Tweet their statuses, and spread the word about, say, their new book or single. The Wall Street Journal claims that Vidmar is far from the only person to make a living impersonating people who don't exist on Twitter: there are "millions" of fake Twitter accounts out thee, usually active and intended for promotional or political purposes. The fake-account market, if you wondered, is apparently "thriving."

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Image: Cheezburger