2024 Beauty Product Launches That Totally Disrupted The Industry

“ICYMI, the blush stick launches just kept coming this year — though one drop in particular had the girlies obsessed (myself included): Rhode’s Pocket Blush. Not only is the packaging adorable, but the juicy formula melts into your cheeks for the ultimate Hailey Bieber-esque ‘no makeup’ glam.” — Olivia Rose Rushing, beauty writer, Bustle

“In 2024, Bella Hadid formally entered the beauty industry with her mindful perfume brand, 'Ôrəbella. Not only did the mood-boosting scents themselves feel fresh — BLOOMING FIRE is my personal fave — but the bi-phase formula is innovative for the space. The luxe, skin-nourishing oil blend needs to be shaken to activate, and you won’t see the drying alcohol on the ingredient list. The supermodel truly has a winner here.” — ORR

“I love a plumped-up pout — but sometimes, I just don’t feel like rocking a glossy finish (long hair and gloss don’t always get along). Indie brand Scrandie created its Lip Steeze, which gives you those same tingly-feeling, full lips, but without the shine, shimmer, and stickiness of a gloss. I always prep my lips with the stuff, and love that it has a slight wash of color, too.” — ORR

“As someone with pretty thin hair, I find that blow dryer brushes can be super damaging, leaving me with a ridiculous amount of split ends. This tool from ghd never snags on my delicate strands. It leaves my hair healthy and smooth and is even quiet enough for me to have a conversation with my husband in the other room. I immediately threw out every other dryer tool I owned after using this one — it’s that good.” — ORR

“A lot of topical products now claim to mimic the effect of neuromodulators, but this one is the closest they come. It contains a potent blend of peptides, polyhydroxy acid (a gentle chemical exfoliant), niacinamide, and laminaria extract (a soothing hydrator derived from algae). Together, you get increased cell turnover, hydration, brightening, and smoothing — and after regular use, you really see results. It's made my skin better than ever.” — Rachel Lapidos, senior beauty editor

“This year, Soft Services reformulated and relaunched its Theraplush — and once you see what this product does to your hands, you won't want to use anything else. This time, it features a dreamy, musky scent with hints of violet and cardamom. I've noticed a major difference in my skin when I use it — it's like my hands belong to someone 10 years younger. Beyond its creamy, retinol-spiked formula, the aesthetic bottle also looks so chic on your bedside table.” — RL

“Meet an at-home peel that reveals a brighter glow after just five minutes — sans any irritation or redness. The magic is in the formula: glycolic acid and fruit-derived alpha-hydroxy acids exfoliate, while aloe vera, fatty acids, and hyaluronic acid ensure your skin stays calm as it resurfaces. It's the ultimate product for delivering in-office results at home.” — RL

“Australian sun care brand Naked Sundays makes some of the best SPFs on the market, and its 2024 foundation drop is a master class in makeup-sunscreen hybrids. Besides having a high SPF factor (always a plus), the peptide-backed formula is creamy and blends like a dream for a dewy, even glow.” — RL

“This new skin care brand is grounded in the connection between the brain and the skin, and incorporates mood-boosting ingredients, fragrances, and textures into its formulas. My fave product of the line is the serum — it contains alpine skullcap and red indigo to send positive messages to the brain, plus a packed roster of nourishing ingredients that balance your complexion, resulting in a gorgeous (and happy) glow. It smells warm and comforting, and my skin looks instantly brighter and juicier after applying it.” — RL

“As someone who doesn’t know how to heat-style my hair, it means a lot for me to say this product is foolproof. It gives me a sleek, ’90s-style blowout in a matter of minutes — and it’s truly a cinch to use. As an added perk, it combats frizz with ease, which is a huge win for me.” — RL

“If you wake up with puffy eyes, TheraFace’s 2024 launch is for you. It offers a cryofacial and heat therapy in one wand; use the cold to depuff, tighten, and soothe your face, or the heat to promote lymphatic drainage and improve product absorption. Or you can use either just for fun because both modes feel really nice. This brilliant tool will upgrade anyone’s self-care routine.” — RL

“The natural hair girlies are used to getting quality steam treatments at the salon, but to have a portable version of the device in the comfort of your own home represents a whole other level of innovation. In October, Tracee Ellis Ross’ Pattern released its Hair Steamer — a handheld device that releases water steam with both hovering and detangling attachments. It helps open up the follicle to allow the moisture from your products to penetrate the hair shaft more deeply. This results in deep hydration that is super beneficial to your hair's health. It’s revolutionizing the quality of hair care for those with natural hair.” — Jordan Murray, associate beauty editor

“Already known as a major innovator in the beauty world, L'Oreal has done it again with the launch of the AirLight Pro Hair Dryer. This device combines wind, heat, and infrared light to dry your hair quickly and without damage. It offers customizable settings, allowing you to adjust heat and airflow while choosing from various modes tailored to your hair type, including straight, curly, and coily — and you can save your go-to settings on the corresponding for an easier routine. It also comes with two attachments: a curly hair diffuser and a concentrator. I’ve tried the diffuser, and I’ve never had a hair dryer dry my 3C curls so quickly without disturbing my curl pattern.” — JM

“Currentbody upgraded the brand's signature LED mask in a brand new format, and set the bar higher for every other LED mask. The Series 2 design was created after testing the design on thousands of faces to see how a mask could adhere closer and sit more comfortably to the face. Each mask also comes with a Veritace® NFC card that shows exactly where the LED bulbs came from and their lifespan — plus, the 236 bulbs in the mask were chosen because they're the three most clinically recognized wavelengths for anti-aging. It's hard to get me to commit to using a device, but I've been using this one almost every day because it's so easy to fit into my routine.” — Faith Xue, executive beauty director, BDG