This TikTok-Viral Hair Mask Is Up To 35% Off Right Now

Between coloring your hair, heat styling, and even just general damage that can come from daily exposure to the sun, your hair takes a serious beating. But once the cold weather settles in, you may notice that your hair feels especially dry. Sure, switching to a more moisturizing shampoo can help, but incorporating a conditioning treatment into your routine even just once each week is key. Just in time for the holidays, Glimmr is offering 20% off a single order of its best-selling 10-Minute Superfood Hair Mask, with even bigger savings for a two-pack (25% off) or three-pack (35% off). And for any order of the mask, you’ll also get the brand’s luxe hair towel free.

The hair and scalp treatment was specifically formulated to repair bleached and color-treated hair, but the versatility of the mask has made it a viral beauty product on TikTok with more than 370 million views. Here’s more about the deal, plus what makes this hair mask so popular.

Undoubtedly, one of the biggest reasons behind the success of the Glimmr 10-Minute Superfood Hair Mask is how easy it is to use. The low-commitment treatment only needs to be used once weekly and should be massaged through your hair and scalp after you’ve shampooed and rinsed. Once you’ve let the mask sit for 10 to 15 minutes (now’s the perfect time to do a full body scrub), you can rinse it right out and you’re done.

Of course, the mask’s popularity can also be attributed to its efficacious formula, which can be used on all hair types, from oily and thin to thick and curly (it’s even safe to use on extensions). The vegan treatment was developed by an Australian pharmacist and researcher, with two years spent developing the right blend of ingredients. The finished product contains a mix of botanical ingredients that were selected to pack in multiple benefits.

To deliver essential moisture to your hair and scalp, you’ll find nourishing ingredients like coconut oil, argan oil, and shea butter, while fig fruit extract and castor oil help to balance the hair’s natural oils and potentially increase circulation to the scalp. To protect hair against damaging external factors (think exposure to pollution and UV rays) and impart a glossy sheen, the mask includes multiple antioxidant-rich ingredients like ginger root extract, guava leaf extract, and Japanese camellia oil. So if you’ve been curious about giving the mask a try for yourself, now is the perfect time.

The deal on the 10-Minute Superfood Hair Mask is running now through December 29 (or for as long as supplies last). So now is the perfect time to stock up and treat your hair.