This Neck & Chest Cream Is Going Viral On TikTok Because It Works So Freaking Well

We devote so much time to our skin care routines for our faces, but the neck and chest area tend to get left behind. As you may already be noticing, that’s a big mistake. Skin care pros like plastic surgeons and dermatologists point out that the neck, in particular, is one of the first places where our skin starts to exhibit physical signs of aging. For starters, the skin on the neck and chest is thinner and drier than the skin on our faces. But the daily use of cell phones and computers (and the poor posture that tends to come along with using them) has also contributed to an increase in people noticing wrinkles and loose skin around their necks, which is sometimes referred to as “tech neck.” No matter what you call it, your first line of defense is to start extending your skin care routine to your neck and chest area. And if you’re in need of some solid product suggestions, GoPure has quickly established itself as a fan favorite on social media and among beauty editors.

The husband and wife-founded brand went viral on TikTok for its Tighten & Lift Neck Cream, which currently has more than 100 million views on the app and is also a beauty award-winning product. The daily cream was specifically formulated to treat the neck and chest area, but it won’t cost you more than $50. Here’s everything you need to know.

Fast Facts:

• Key benefits: Smooths fine lines and firms skin on the neck and chest
• Key ingredients: Redyless®, Vexel™SP, Matribust®
• Suitable for all skin types
• Cruelty-free

Several factors are behind the Tighten & Lift Neck Cream’s popularity, but its biggest selling point is its mix of patented ingredients that were selected because of their ability to promote firmer skin. Powering the proprietary complex is Redyless®, an ingredient that targets discoloration, Vexel™SP, which improves elasticity, and Matribust® to further help with firming and tightening the skin. Because the skin on your neck is naturally drier than the skin on your face, the cream also contains more than a dozen moisturizing and soothing ingredients, too. Chief among them, you’ll find cupuacu seed butter, aloe vera, and hydrolyzed hyaluronic acid, which provide an immediate smoothing and plumping effect.

Of equal importance is what the neck cream is made without. According to the brand, the formula is free from dyes, parabens, and synthetic fragrances, and instead uses natural ingredients like lavender oil and honeysuckle flower extract to give it its scent. Of course, how the product feels also matters, and GoPure’s cream has a rich, decadent texture, but quickly absorbs without leaving any greasiness behind.

Ideally, you should apply a small amount of the cream to your neck and chest once in the morning and once at night (following up with sunscreen in the morning). This twice-daily application will help you achieve the full benefits, which, according to GoPure, include a firmer, more lifted appearance and a more even skin tone after eight weeks of continued use (according to an independent clinical study).

The Tighten & Lift Neck Cream is available on GoPure’s site for $49 as a one-time purchase, or you can get it for $36.75 if you sign up for the brand’s auto-delivery plan.