Celebrity

Girls Aloud Announce Primark Collab In Honour Of Sarah Harding

The collection will raise funds for breast cancer research.

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Girls Aloud members Nadine Coyle, Kimberley Walsh, Sarah Harding, Nicola Roberts and Cheryl Tweedy i...
Getty Images/Samir Hussein

Sarah Harding was diagnosed with breast cancer in August 2020 and sadly died on Sept. 5, 2021. Her Girls Aloud bandmates have since dedicated themselves to honouring her memory, having recently completed a Race For Life in her name and announced plans to uphold their late bandmate’s wish of hosting a fundraising gala for breast cancer research. Now, Girls Aloud have teamed up with Primark on a nightwear range in memory of their late bandmate.

As exclusively revealed by Glamour, the collection includes an elongated button-down night-shirt and a matching set, complete with navy celestial print. Priced between £14 and £18, the Primark and Girls Aloud collaboration will be available to purchase in stores as of Oct. 1, and 50% of all proceeds will go to Cancer Research UK and The Christie Charitable Fund for Sarah Harding. Furthermore, Primark will also donate £100,000 to Breast Cancer Now.

“Before Sarah passed away, we promised her we would fulfil her wish of raising money for vital research,” Cheryl (born Tweedy) said of the collaboration. “This campaign with Primark will raise a significant amount of money to help us achieve our promise to her.”

Meanwhile, in a statement to Glamour, fellow bandmate Nadine Coyle added, “We’re grateful to Primark for this opportunity and for all the money they will be donating in Sarah’s name. Sarah would have loved this nightwear range so much and we hope the Girls Aloud fans will too. We miss Sarah every day and we’ve come together to support this crucial cause because it will always be something close to all of our hearts.”

GEORGIA DAVEY-SMITH FOR PRIMARK

As mentioned, Cheryl, Coyle, Nicola Roberts, and Kimberley Walsh, will hold a breast cancer research fundraiser in honour of Harding. In a heartfelt viewpoint essay for British Vogue, Cheryl detailed their plans.

Named after the line Harding sung in the band’s hit “The Promise,” The Primrose Ball will be held at The Londoner Hotel on Oct. 8. It will feature performances from Olly Alexander, Ricky Wilson, and Chrissy Hinde. In addition to Girls Aloud, the event will be hosted by Fearne Cotton and Johnny Gould, per Sky News. All funds raised on the night will be donated to the Christie NHS Foundation Trust, Cancer Research UK, and the Sarah Harding Breast Cancer appeal research project by Dr Sacha Howell, Harding’s oncologist.

In her essay, Cheryl said of the project “will look at why so many women are suffering this terrible ordeal so young, without any previous genetic markers” and that this research “would not only help put potentially prevent others like Sarah from suffering the torment she did.”

Cheryl described Sarah as “the sparky one” of the group. “She was full of the spark of life and loved what we did,” the singer recalled. Cheryl noted that while Girls Aloud had “managed to get through so many sticky situations over the years,” Sarah’s passing gave them “a deep and overwhelming feeling of complete helplessness.”

Shortly before Sarah’s, Cheryl asked how she could help, to which she responded: “I would love you to create an evening, a gala of some kind for me. If I am here and can attend, I will be able to thank those who have helped me through all this, and pay that forward in a way that will help others when I’m gone.”

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