Let's face it. You don't love your favorite face wash just because it cleans your face well. Cosmetics are personal. That's why it takes us a long time to recover when the beauty products we cherish are discontinued — if we ever recover, that is.
Even if there are dozens of similar items on the market, nothing hurts quite as acutely as the loss of the one and only *insert makeup item here* that seems like it was made just for you. It feels like a betrayal. After all, your ideal blush or shade of lipstick becomes an extention of your very self.
OK, so maybe that's a little dramatic. It's just lipstick. But sometimes we love a specific body lotion or highlighter because using it conveys a message to the world about who we are. Even the perfect dupe of BECCA's Champagne Pop highlighter or Glossier Milky Jelly Cleanser (neither of which are discontinued, before you start frantically hitting up eBay) won't feel the same as the original.
Here, 14 people reveal the one discontinued beauty product they simply haven't gotten over, no matter how long its been since they used it last.
1. Crabtree & Evelyn Perfume
Vintage Latitude by Crabtree & Evelyn 3.4 oz Body Mist, SOLD OUT, Etsy
"The scent Latitude by Crabtree and Evelyn," musician Angela tells Bustle. "[S]uch a bummer they got rid of it."
2. N.Y.C. Brow Pencil
Kohl Brow/Eyeliner Pencil, "Taupe," SOLD OUT, NYC
Nicole, a yoga instructor, still misses the N.Y.C. Kohel Brow/Eyeliner Pencil in the color "Taupe." She describes it as "the prefect eyebrow pencil for 99 cents [...] now I have to buy the expensive ones for $35 to start even close to the color match."
3. TOCCA Perfume
TOCCA 'Stella' Solid Perfume, SOLD OUT, Nordstrom
An anonymous reader is haunted by a few discontinued gems: "Solid perfumes by TOCCA and a two sided eyeshadow stick by Wet n Wild with a color thar was exactly the right shade for an inner corner highlight," they tell Bustle.
4. Fresh Cosmetics Mascara
Fresh Supernova Mascara, SOLD OUT, Amazon
Samantha, a teacher, tells Bustle that she still longs for Fresh Cosmetics' Supernova mascara. "I mourn its loss to this day."
5. Sephora Collection Eyeliner
Sephora Collection Retractable Waterproof Eyeliner in "Deep Matte Plum," SOLD OUT, eBay
"Sephora brand liquid eyeliner in plum," says Laura, a social media director. "[C]ant match that color anywhereeeeee [sic]."
6. Gap Perfumes
Heaven by Gap Eau de Toilette, $35.49, Amazon
Abigail, founder of Otherland, has fond memories of Gap Heaven and Dream eau de toilettes. "[They] take me back to age 8 in the early nineties. These are perhaps my first scent memories. They remind me of being a kid and discovering fragrance! I still feel like I remember their scents so clearly," she says.
7. Maybelline Mascara
Maybelline Volum'Express One by One Washable Mascara, SOLD OUT, eBay
"I'm still salty about Maybelline discontinuing One-By-One Mascara," says writer Alex.
8. Josie Maran Blush
Josie Maran Coconut Watercolor Cheek Gelée, 'Vacay Rose,' SOLD OUT, eBay
"Josie Maran's Coconut Gelee Blush," says freelance writer and astrologer Jodie.
9. Ken Paves Shampoo
Ken Paves You are Beautiful Volumizing Shampoo/Conditioner, SOLD OUT, eBay
Freelacer writer and editor Andrea tells Bustle, "Don't laugh - I still miss the Ken Paves shampoo and conditioner. Literally the best ever, made my hair soft and perfect."
10. Neutrogena Lip Balm
Neutrogena Lip Nutrition Honey Rescue Lip Balm, SOLD OUT, Amazon
"Neutrogena's Lip Nutrition Honey Rescue lip balm!" says illustrator Veronica, "That thing kept my lips feeling like angel pillows! They discontinued it almost a decade ago and I STILL haven't found a replacement I love as much."
11. Cargo Cosmetics Blush
Cargo Cosmetics Blush "Molokai," SOLD OUT, Poshmark
"The blush shade Molokai by Cargo," writer and editor Nicole tells Bustle, "I found one on eBay a couple years ago for something around $80 (it retailed for around $25) and almost bought it. I refrained not only because of the ridiculous price, but because I didn't want to go through the heartache of running out of it again."
12. Aveda Mascara
Aveda Mascara Plus Rose Espresso, SOLD OUT, Amazon
Courtney, a boutique owner, mourns the loss of AVEDA mascara plus rose: "No other mascara can compete. I miss it every day. It gave you long, inky lashes. No clumps ever. The brush was perfect."
13. Benefit Cosmetics Highlighter
Benefit Cosmetics Hollywood Glo Complextion Highlighter & Bronzer, SOLD OUT, Amazon
"Benefit’s Hollywood Glo. I’ve never found a liquid highlighter that was so perfect for me," Zinnat, a communications and marketing coordinator, tells Bustle.
Aveda Sap Moss Nourishing Shampoo, $89.96, eBay
Stay at home mom Naomi tells Bustle that she misses the Aveda Sap Moss shampoo and conditioner range. "I email [A]veda every three years and I have a bottle of it that 10 years old just for sniffing."
Yeah, we know there are other fish in the sea (and shampoos at the drugstore). But nothing compares to your OG favorites — and once they are discontinued, using anything else just doesn't feel the same.