Yes, you read that headline correctly. Jaclyn Hill's Morphe Palette is now a permanent addition to the brand, according to the Morphe website. The shades that were once exclusive and limited-edition will now be available all year 'round at more than one place, and people have some mixed feelings about it. While some are deeming it Morphe's best decision yet, others feel cheated that the brand originally had it branded as limited-edition.
Jaclyn Hill's Morphe Palette was on almost every makeup-lovers must-buy list since the brand announced that they would be working together. Originally, Morphe and the YouTuber stated that the 35-shade palette would only be available for a limited time, so people jumped on the opportunity to get it. Well, not anymore.
Three restocks and a major announcement later, the Jaclyn Hill Palette will now be available on the Morphe website and Ulta permanently. According to the website, the price will still be $38 for the 35 shades. That means you can stop searching the couch for quarters and add this baby to your holiday shopping list, because you have more than enough time to save up.
The palette is available right now on the Morphe and Ulta websites. It will arrive in select Ulta stores on Oct. 29, according to the brand's social media announcement.
The exciting news comes just weeks after Morphe announced that the brand would be coming to Ulta. They almost immediately shared that the Jaclyn Hill Palette would be available at the new location as well, but with a twist.
The palette will trade it's white, cardboard packaging to be glossy instead. According to Hill, this was so it was easier to clean and matched Morphe's new branding. People instantly wondered why the palette that took two years to create didn't have better packaging in the first place, but were overall excited about the new look.
There haven't been any images shared showing the palette's new packaging. Morphe also didn't say whether or not they will be selling the new packaging on their website. Bustle reached out to the brand for comment.
All these changes seem positive, right? Not everyone seems to think so. There's no denying that it's incredible that the palette will be available for everyone to have. People seem to be most concerned that the brand didn't tell them sooner.
Of course, others are just generally excited about the palette being available forever. Moral of the story, you can't make all makeup-lovers happy — buy you can try.
Some people saw this announcement coming from a mile away and are super excited about the big news.
Other people think that Morphe always knew that it would be permanent, but decided to brand it as limited-edition anyways.
There's also the third option where people laugh about the entire thing.
That is a bold statement.
I'm going to go out on a limb here and say that this is sarcasm.
Either way, this is a major day in makeup history and should be seen as such.
Morphe and Jaclyn Hill: making days brighter since 2017.
Some of Hill's biggest fans are congratulating her on having yet another limited-edition product become permanent. In case you don't remember, this is also what happened with her Champagne Pop Highlighter with Becca Cosmetics.
The news of the palette being permanent is also bringing its' fair share of heart-eye emojis.
I'll just set this opinion right here.
Tears are being shed all around.
No one can seem to agree about how they feel about the palette becoming permanent. Whether you're a fan of the change or not, the palette will be there if you decide to buy it.