Beauty

40 Top-Rated Beauty Products On Amazon That Are Insanely Cheap

Five-star products for $25 or less.

Written by Marissa DeSantis
We may receive a portion of sales if you purchase a product through a link in this article.

There’s no shortage of bargain beauty products out there, but determining which ones are truly effective and which ones are just ‘eh’ can require a bit of work. That’s where this list of top-rated beauty products from Amazon comes in. All of the products featured ahead boast thousands of five-star ratings and reviews from customers who have already put them to the test. They’re also surprisingly affordable, with more than half of the beauty products highlighted available for $15 or less.

1

This Rosemary & Castor Oil Blend That Promotes Strong Hair & A Healthy Scalp

A healthy scalp is the key to healthy hair, and this oil blend is rich in rosemary oil, which is commonly used in hair-thinning treatments as it’s thought to promote hair growth. The other key ingredient in here is castor oil — though the science is still murky, there’s plenty of anecdotal evidence to suggest that castor oil can help give you strong, healthy hair (and brows and lashes). Over 1,000 Amazon shoppers have given the oil blend a perfect five-star rating, and since it costs less than $15, there’s no harm in trying it for yourself.

2

A $3 Multi-Use Stick For Contouring & Sculpting Your Face

Whether you’re a contour beginner or a longtime pro, a creamy stick applicator gives you the easiest and most precise method for adding dimension to your face. This cream-to-powder contour stick glides on smoothly and is easy to blend along the cheekbones, forehead, and jawline – plus, it’s infused with moisturizing ingredients like vitamin E and jojoba seed oil. You can use it as bronzer or eyeshadow, too.

  • Available shades: 3

3

A K-Beauty Staple That’s Powered By Snail Slime

The Korean beauty industry is always ahead of the curve when it comes to creating innovative formulas and discovering the next “it” ingredients. And this snail mucin-infused essence, which currently has more than 50,000 five-star ratings on Amazon, is a prime example of their success. Designed to be used after cleansing, the essence uses a 96.3% concentration of snail mucin to moisturize and soothe the skin and even help fade unwanted hyperpigmentation. To further help plump up the skin and reduce signs of irritation, it also includes hyaluronic acid, panthenol, and allantoin.

4

This Damage-Repairing Hair Mask That Works In 5 Minutes

If you’ve been overdoing it with the heat styling lately, a protein-rich mask, like this K-beauty favorite, will help to restore smoothness and shine with just one use. Suitable for all hair types (including those with color-treated hair), the mask is packed with hydrolyzed proteins like keratin, collagen, and wheat to strengthen the hair and seal split ends, as well as moisturizing ingredients like glycerin, ceramides, and rice extract. Best of all, it costs less than $10 and boasts over 30,000 five-star Amazon ratings.

5

The Ultimate Tool For Setting Under-Eye Makeup

These triangular-shaped powder puffs can be used to apply powder and liquid cosmetics, but Amazon reviewers (and makeup artists) agree they’re especially helpful with setting powders. One Amazon shopper wrote, “I see why professional makeup [artists] love these triangle puffs. If you want your makeup to look camera ready, use these to apply your setting powder under your eyes and on the highlights of your face. They also help your makeup to last all day long. My new favorite makeup tool.”

  • Available colors: 16

6

A Hair & Scalp Oil That Promotes Strong, Healthy Hair

Chances are you’ve already come across hair oiling on your Instagram or TikTok recommended pages (the hashtag for hair oil currently has more than two billion views on TikTok alone). But if you’ve yet to give it a try, consider this rosemary oil-infused formula that can be used to nourish your scalp and hair. Once each week, massage a few drops of the oil onto your scalp for several minutes, working the product through the ends of your hair, and shampooing it out in the shower a few hours later (or even overnight). With regular use, the rosemary oil can potentially help with hair growth, while ingredients like castor oil, jojoba seed oil, and biotin work to restore moisture and smooth split ends.

7

A Tiny Tool For Clump-Free Mascara

If you find yourself layering on mascara to maximize volume and length, you’ve probably encountered some major clumping from time to time. This eyelash comb was designed to separate lashes in between coats of mascara by brushing out clumps and flakes as you carefully move it through your lashes. The comb uses super-fine stainless steel prongs, so it’s easy to disinfect, and it also comes with its own cap for convenient storage both at home and on the go.

  • Available colors: 5

8

The Perfect Moisturizing Serum For Acne-Prone Skin

Finding affordable skin care products that not only work, but also don’t lead to breakouts, can seem like an impossible task when you have acne-prone skin. But this daily serum was designed with achieving clearer skin in mind, using a concentrated blend of niacinamide and zinc PCA. While niacinamide’s benefits include everything from reducing redness and inflammation to brightening up uneven skin, zinc PCA was selected to help regulate sebum production as it simultaneously provides soothing hydration. Plus, it’s vegan, cruelty-free, and formulated without fragrance, if your skin also falls into the sensitive category.

9

A Brow Pencil That Performs Like A Prestige Product (At A Drugstore Price)

For filling in and shaping your brows, this $10 pencil is an Amazon shopper favorite with more than 40,000 five-star ratings and reviews – many of which compare it to prestige pencils that are more than double the cost. The drugstore pencil uses a micro precise tip to expertly deposit waterproof color through any sparse spots, and the opposite end includes a spoolie to blend everything in and brush brows into place. You’ll even be able to find a spot-on color match, as the pencil comes in 12 different shades of gray, blonde, auburn, brown, and black.

  • Available shades: 12

10

5 Pro-Quality Makeup Sponges For Under $10

Whether you rely on a blending sponge every time you apply your makeup or you’ve always been curious to try one out, this colorful set gives you five sponges for less than $10. “They were such a great price, that I was worried they might not be durable or the color of the sponges might transfer,” wrote one Amazon reviewer of the latex-free sponges. “However, they are wonderful. The colors don’t transfer. They wash up very well. And they function just as well as more expensive sponges,” they explained.

  • Available colors: 9

11

A Pumpkin-Infused Face Mask For Smoother, Brighter Skin

For your next at-home spa day, this 15-minute mask works to exfoliate away dead skin cells that can get trapped on the surface and leave skin looking uneven or dull. In here, pumpkin enzymes, fruit extracts, and glycolic acid provide that tone- and texture-improving exfoliation, while ingredients like aloe vera, glycerin, and manuka honey nourish and soothe. The cruelty-free and vegan mask also contains vitamin C to help brighten the complexion and add antioxidant protection.

12

An Easy-To-Use Stick For Slicked Back, Flyaway-Free Buns

This multipurpose wax stick can be used to add piece-y texture to short hairstyles or as a one-step solution to creating the perfect slicked-back ponytail or bun. Formulated to provide hold without creating buildup or flakes, the stick instead uses ingredients like castor seed oil and beeswax to condition the hair as it smooths. Over 14,000 Amazon shoppers gave it a glowing five-star rating or review.

13

This Cult-Classic Cleansing Balm That Breaks Down Stubborn Makeup

When you need a cleanser that’s tough on makeup but gentle on your skin, a cleansing balm is your best bet. This K-beauty cleansing balm is a cult-classic option that helps to thoroughly remove sunscreen and waterproof makeup while nourishing the skin with ingredients like vitamin E, bamboo extract, and rooibos extract. The balm comes with a mini spatula for scooping out the solid cleanser, but as you massage the formula onto dry skin, it will start to transform into a silky, makeup-removing oil.

14

A Multipurpose Product For Giving Your Skin A *Major* Glow

Amazon shoppers and beauty pros swear by the L'Oréal Paris Lumi Glotion, which can be used as a highlighter or mixed in with your foundation, moisturizer, or body lotion to amp up your skin’s glow. The subtly shimmery tint comes in four shades, boasts over 20,000 five-star Amazon ratings, and costs less than $15.

  • Available shades: 4

15

The Best Detangling Brush Ever, According To Amazon Shoppers

Finding a hair brush sounds like a simple enough task, but as anyone who’s ever struggled with knots and tangles can attest, not all brushes are created equal. Being able to break apart knots without ripping out your hair is exactly why this detangling brush was created. Designed with flexible bristles of differing lengths to painlessly glide through hair, it can be used on both wet and dry hair of all textures and lengths. Parents of curly-haired kids swear by it, too.

  • Available options: 15

16

A Prescription-Strength Retinoid For Less Than $20

It’s no secret that retinoids are as close to a miracle worker as skin care products get, but the dermatologist-recommended ingredient is typically only available with a prescription (or via its weaker, over-the-counter derivative, retinol). This gel formula from Differin was the first to make prescription-strength retinoids more accessible, and its noncomedogenic and fragrance-free formula has become an Amazon favorite with more than 50,000 five-star ratings. A pea-sized amount a few times a week is all you need to help keep your skin looking clear and feeling smooth.

17

A Soothing & Brightening Serum For Clear, Glowy Skin

Given that serums contain higher concentrations of active ingredients, it’s no surprise that they also tend to come with a higher price tag. This cruelty-free and fragrance-free serum contains high doses of popular soothing and moisturizing ingredients for less than $20. Propolis extract, an anti-inflammatory and antibacterial ingredient produced by bees, is included in a 60% concentration to help with calming irritation and healing post-acne marks. There’s also a 2% concentration of niacinamide to give the serum a bigger boost of brightening benefits, as well as a mix of moisturizing and soothing ingredients like hyaluronic acid, vitamin E, and centella asiatica extract.

18

A Priming Putty For Super-Smooth Makeup That Won’t Melt Off

We’ve talked to enough professional makeup artists over the years to know that a primer is key when it comes to achieving a seamless, long-lasting finish. If you want to tackle the look of oversized pores at the same time, this makeup primer is here to help. Created to camouflage pores while locking makeup into place, the neutral primer blends in with all skin tones and can be used whether you have oil, dry, or combination skin.

19

A Gentle Oil Cleanser That’s Tough On Waterproof Makeup

For the most effective double-cleanse, you’ll want to start out with an oil-based cleanser like this one from DHC. Organic olive oil is behind the cult-classic cleanser’s ability to break down makeup and impurities without stripping the skin of moisture, while rosemary leaf oil gives it a refreshing scent.

20

This Fan-Favorite Eyeshadow Stick That Comes In 50 Gorgeous Colors

These cream eyeshadow sticks may just be the easiest way to apply eye makeup – no matter your skill level. The stick applicator lets you glide the creamy formula directly where you want it, and you can blend it in with the built-in smudger on the opposite end or with your fingers. As the formula dries, it transforms into a budge-proof powder that’s waterproof and doesn’t crease. Even better? The eyeshadow sticks come in three different finishes (matte, shimmery, and metallic), and 50 colors, ranging from neutral creams and taupes to bolder greens and purples.

  • Available shades: 50

21

A Skin-Softening Mask That Also Hydrates & Brightens

Amazon reviewers rave that this vitamin C-infused mask leaves skin looking brighter and feeling smoother in mere minutes. “I slather this on before my gym workout in the morning and it makes my complexion all glowing and rejuvenated in 10 minutes,” wrote one reviewer. “Sometimes I can’t stop touching my face because it’s so soft,” another reviewer added of the whipped formula, which gets its name from hydrating marshmallow root extract. Olive oil, vitamin E, and zinc PCA provide more soothing hydration, while fruit oils like bergamot and lime give the mask a light citrus scent.

22

The Drugstore Concealer With Over 100,000 Five-Star Ratings

You’ll be hard-pressed to find a concealer that comes more highly rated than this one from Maybelline, which currently has more than 150,000 five-star ratings on Amazon. The vegan concealer offers medium coverage with a formula that’s noncomedogenic (i.e., it won’t clog your pores) and also helps to moisturize and plump up skin with ingredients like glycerin, goji berry extract, and peptides. Plus, because it’s so creamy, it won’t cake or crinkle on your skin.

  • Available shades: 18

23

A Complete Makeup Brush Set For Less Than $15

For a complete makeup brush set that won’t break the bank, this 18-piece set is shockingly inexpensive at less than $15. In addition to getting a full lineup of brushes for every part of your face, the set also comes with a storage tin for traveling with your brushes or keeping them organized at your makeup desk.

  • Available colors: 7

24

Your Secret Weapon For Treating Breakouts Overnight

If you find yourself frequently turning to hydrocolloid pimple patches to shrink zits while you sleep, you’ve probably noticed that stocking up (and restocking) adds up. This set of pimple patches is less than $10 for 24 individual dots – each one entirely translucent, so you can even wear them during the day when you’re in a pinch.

25

This Glow-Boosting Skin Tint That Gives You The Most Gorgeous Complexion

This lightweight, glow-boosting skin tint was designed to create a soft-focus effect on your skin when worn on its own, mixed in with foundation, or used to highlight specific areas of the face. Like all e.l.f. products, the glow booster is vegan and cruelty-free, and it also contains multiple moisturizing ingredients like squalane, glycerin, and hyaluronic acid.

  • Available shades: 12

26

An Exfoliating Lotion For Treating Keratosis Pilaris, Body Acne, & More

Those with keratosis pilaris (KP) know that exfoliating is key when it comes to minimizing dry bumps and patches of skin. Using chemical exfoliants like salicylic acid and lactic acid is one dermatologist-approved way to get the job done, and this gentle lotion incorporates both ingredients, as well as ceramides and hyaluronic acid, to help moisturize and support the skin barrier as it sloughs away dead skin cells.

27

A Bottle Of 100% Pure, Certified-Organic Jojoba Oil

The multipurpose jojoba oil is USDA-certified organic and cold pressed (the latter helps it to retain all of its nutrients, which include fatty acids, vitamins, and minerals), and it doesn’t contain any additional ingredients. Because it’s noncomedogenic and has anti-inflammatory and antioxidant properties, this jojoba oil can be used on your face and body, either on its own or mixed in with your moisturizer, too.

28

This Best-Selling Vitamin C Serum For Clear, Glowy Skin

To give your morning sunscreen’s protection powers an extra boost, consider patting a vitamin C serum into your skin first. Not only does a vitamin C serum help shield skin from UV damage, but applying it on a daily basis can also increase collagen production and fade unwanted hyperpigmentation over time. To enhance the stability and efficacy of the vitamin C (included in a 20% concentration), this serum also contains ferulic acid and vitamin E.

29

A Matcha Latte-Scented Lip Scrub

Fans of a bold lip know how game-changing an exfoliating session is to the finish and staying power of your lipstick (especially a matte formula). This lip scrub pot holds a matcha latte-scented formula that buffs away dry skin without the use of harsh ingredients. Instead, the scrub pairs exfoliating sugar crystals with nourishing ingredients like sweet almond oil, coconut oil, and matcha leaf extract to leave lips moisturized and smooth.

  • Available options: 6

30

The Gentle, Hydrating Face Wash That Derms Swear By

Whether you rely on a gentle, hydrating cleanser as the second step of your double-cleanse or you have sensitive skin that requires a more nourishing formula from the start, this cleanser comes highly recommended by Amazon shoppers, derms, and beauty editors alike. To support the skin barrier as it removes impurities, the cleanser is infused with ceramides, glycerin, niacinamide, and the brand’s own thermal spring water sourced in France. It’s also noncomedogenic, fragrance-free, sulfate-free, and soap-free.

31

A Longer-Lasting & More Budget-Friendly Alternative To Blotting Papers

This handy little tool is a reusable version of those oil-blotting sheets many of us rely on for midday touchups. Easy to store in the smallest of handbags, the face roller uses a volcanic stone to zap shine and absorb excess oil as you glide it across your skin. It was designed to be used over makeup without leaving smudges or streaks behind, and the brand notes that the volcanic stone can be washed (or disinfected with an alcohol spray) to keep it clean in between uses.

32

A Heavy-Duty Hand Cream For Dry, Cracked Skin

“Having small children and cooking and cleaning a lot every day means lots of handwashing,” wrote one Amazon reviewer who added that this hand cream helped to immediately heal their dry, cracked hands. “I feel some relief after just one use, but after two days or so they are almost completely back to normal.” Rather than temporarily smoothing your skin, the hand cream works by drawing in moisture and creating a protective layer that doesn’t immediately wash off. It’s incredibly popular on Amazon, having achieved over 50,000 five-star ratings to date.

33

The Must-Have Product For Preventing Eyeshadow Creasing

If you’ve ever applied a full eye makeup look only to notice your lids have gone greasy or your eyeshadow has creased by midday, it’s time to try an eye primer. The tiniest dab of this mini eye primer not only locks in your eyeshadow and liner, but it also contains sebum-controlling powders to enhance the color of your eyeshadow without leaving your lids shiny.

34

This Japanese Moisturizing Essence That’s Packed With Hyaluronic Acid

Dry skin types likely already have a dedicated serum and face cream for helping to combat flaking and rough patches. But if you still struggle with skin that feels dry or tight, consider adding an essence into your routine (post-cleansing and just before your serum). This moisturizing essence uses multiple forms of hyaluronic acid to more effectively target dry skin by working on the surface and penetrating deeper into the skin. It’s also free from fragrance and alcohol, which can secretly cause irritation or dryness.

35

A Tinted Lip Oil That Doesn’t Leave Lips Sticky

If you’re looking for a lip moisturizer that pulls double duty, this K-beauty lip oil pairs nourishing ingredients with a soft wash of color. Whether you choose a sheer pink or cherry-red shade (or no tint at all), all of the lip oils are packed with sunflower seed oil, jojoba seed oil, argan oil, and multiple fruit oils (think apple and raspberry) to create a glossy, plumped up effect. Of the more than 8,000 five-star ratings on Amazon, dozens of the reviewers praise the oil for giving gloss-like shine without any stickiness.

  • Available options: 14

36

This Classic French Moisturizer That Preps & Primes Your Skin For Makeup

When it comes to determining whether a beauty product is really worth it, products that come recommended by the pros or can be found in French pharmacies are usually a safe bet. This iconic French moisturizer checks both boxes — it’s spotted backstage at every makeup table during fashion week and can be picked up in any Parisian pharmacy you venture into. The multipurpose formula is most commonly used as a makeup-priming face moisturizer, but it can also be used as a soothing mask or nourishing makeup remover thanks to its shea butter- and aloe vera-infused formula.

37

The Easiest Way To Get Super-Smooth Feet

Not all beauty products are about glam and glitz, but it doesn’t make them any less useful or well-loved. Take this foot peel mask, for example. The at-home treatment quite literally peels away rough, dry skin to leave you with baby-soft feet after six to 11 days (the treatment itself only consists of wearing disposable booties for an hour). “Gross but amazing,” wrote one reviewer who was among the more than 50,000 Amazon users to give the foot peel mask a five-star rating. “My feet were very badly callused and rough and these are transforming them.”

  • Available options: 10

38

A Set Of Korean Beauty Masks For Every Skin Concern

When you don’t have much spare time, but you still want to indulge in a little self care, a face mask can serve as a relaxing 10-minute treat. This set of 12 sheet masks keeps you fully stocked, but it also gives you multiple masking options depending on what your skin is currently craving. There are classic moisturizing and brightening masks for an everyday pick-me-up, as well as a tea tree oil-infused mask for treating breakouts and a soothing centella asiatica mask for when your skin is experiencing irritation. Each of the masks is vegan and made from a hypoallergenic and biodegradable bamboo.

39

A Cuticle-Nourishing Serum That Isn’t Greasy

If you can’t get behind the greasy texture of a cuticle oil, this serum means you can still nourish your cuticles and nails without the slippery mess. Providing skin-soothing and softening benefits that help prevent hangnails and nail splitting, this cuticle conditioner serum is a thicker formula that uses ingredients like shea butter, cocoa seed butter, and Japanese seaweed to quickly absorb and get to work faster.

40

A Complete Kit For Fluffy, Budge-Proof Eyebrows

It turns out a bar soap is the ultimate beauty hack for getting fluffy, brushed-up brows that stay in place all day long. But rather than turn to your typical bar soap that can cause irritation or leave behind residue, try a soap specifically developed for eyebrow use. This travel-friendly soap brow kit comes with a tin of clear eyebrow soap, as well as two spoolies for brushing and shaping.

41

The Most Inexpensive Way To Try Dermaplaning At Home

You can find skin care and makeup products to help give you smoother skin, but dermaplaning is another method celebrities and dermatologists swear by. Though it sounds complicated, it’s as simple as shaving the baby hairs and dead skin cells from your face, and as the more than 100,000 five-star ratings for these facial razors can attest, it doesn’t require spending tons of money. “I use these for dermaplaning and love how smooth they make my skin with no razor burn or bumps,” one Amazon reviewer wrote of this dermaplaning razor set. “Usually the face razors I buy are dull and I have to run it over multiple times to get all the hair, but these are so sharp,” added another.