Is Too Faced Expanding Its Better Than Sex Line?

There is no such thing as too (Faced) much of a good thing when it comes to makeup. After teasing what looks like a Chocolate Chip palette late last week, hint happy Too Faced founder Jerrod Blandino teased something regarding Better Than Sex, one of the brand's collections. Right now, the Better Than Sex line consists of the original, iconic mascara that curls, darkens, and volumizes and comes packaged in a pink tube, along with the newly-launched, waterproof edition, which lives in a soft, mermaid green tube. Blandino posted a picture of purple BTS packaging on his personal Instagram, rather than the brand's official IG. What is it? Is Too Faced expanding Better Than Sex beyond mascara? If so, how?

Let's analyze the single photographic clue provided by Blandino.

It's a plum case and the closeup of the packaging looks diamond cut. A grip of fans immediately speculated in the comments that it could be colored versions of the Better Than Sex mascara, since that's still a trend. Other Too Facers were thinking it will be a Better Than Sex eyeshadow palette, which would make perfect sense as a complement to the existing mascaras.

Judging by the image, I would think it's a palette before a mascara, based on the limited details of the packaging.

Observe for yourself.

Based on the cuts, I am thinking it might be a Too Faced Better Than Sex eyeshadow palette. The brand is known for its blockbuster palettes and that shape doesn't seem practical for a mascara wand. But then again, we are all basing our assumptions on a limited view.

One commenter also suggested it could be a liquid liner. That's also a good guess. Personally, I'm not of that mindset, simply because Blandino teased the forthcoming Sketch Markers.

Ack! Jerrod, you tease!

If it is indeed an eye product, it seems like Too Faced is focusing on that feature with a host of upcoming products. The Brow Quickie is on the horizon for Fall 2016, too. So. Much. Goodness.

Behold a sample of comments related to this teaser post. Too Faced fans and makeup lovers sound like they would be happy with either eyeshadows or mascaras in bright, bold hues. The cutest comment, though? The one about "running out of money!" Too Faced keeps introducing amazing new products, like the Melted Matte lipsticks!

From a marketing standpoint, BTS has already established itself as a tentpole for the brand, as the mascaras are beloved. It's the perfect time to expand and build on a product line with ardent followers.

This tweet says it all!

Images: Jerrod Blandino/Instagram (3)