Fashion

Kendall & Kylie's New PacSun Ad Is Super Creepy

by May Sofi

Kendall and Kylie Jenner have had quite the busy month. After both slaying the runways at New York Fashion Week (remember Kylie's debut at Kanye's Adidas show?) they are already moving on to the next project. How do they have the time? These girls never stop working. Kendall and Kylie Jenner advertised their latest PacSun collection with a dark, moody video campaign.

The video follows the sisters throughout a luxurious mansion, as we see them getting glammed up in the bathroom, lounging on a lavish couch, and also turning on a light in a dark room. The eerie vibes of this campaign just got really literal.

Although both girls look gorgeous, and the threads they're donning are totally swoon-worthy (especially the black & white matching top and skirt that Kendall wears), it's the way this was shot that makes it creepy. The close-up, still shots of K&K just standing and staring like the twins from The Shining, coupled with the haunting music in the background gives the video a horror movie quality. If that's what they were going for they totally nailed it.

Exhibit A:

Exhibit B:

Exhibit C:

This video may not be as unsettling as their last one for PacSun, but it still creeped me out to the core. It seems they're continuing with this mysteriously dark theme throughout and although It's a bit strange, I'm kind of digging it. Check out the whole video below.