February 2026's Best New Beauty Finds, As Picked By Our Editors

“Celebrity makeup artist Mary Phillips came out with a serum foundation that’s quickly become a fave amongst practically every beauty editor I know — myself included. With 2% niacinamide plus hyaluronic acid, it keeps your skin hydrated, but doesn’t skimp on coverage. It’s buildable and breathable, and truly has a skin-like finish. You can apply it with the brand’s also-new foundation brush, but I also like warming it up in my hands and then using my fingers to tap it in. Usually I’m a skin tint-kinda gal for everyday coverage, but this is so incredibly light and comfortable that I’ve been using it on the reg. The hype is real.” — Rachel Lapidos, deputy beauty editor

“I don’t often use hairspray, but when I’m lucky enough to get a blowout, you can bet that I’ll do whatever I can to make it last. Joico’s newest launch has quickly become my non-negotiable for extending good-hair days. It firmly locks each strand in place — wind, humidity... nothing stands a chance — while adding a glossy, polished finish. — RL

“I love the moisture you get from a body oil — but not the greasy feeling that lingers. Aveeno’s hydrating elixir, however, comes in a quick-drying mist form that solves that problem. Its quick-drying, oat- and jojoba oil-infused formula absorbs into the skin without feeling sticky. Even better? Its cocoa butter vanilla scent, created with the brand’s sensitive skin scent technology that’s gentle enough for all skin types to enjoy. It’s become my post-shower MVP.” — RL

“If you’re familiar with Sisley’s Black Rose line, you already know how major this launch is. The Parisian brand’s cult-favorite collection — powered by antioxidant-rich black rose extract — now includes a serum. After testing it for over a week, I can confirm it’s worth the hype. What makes it stand out is the exclusive Black Rose molecular extract, packed with complexion-boosting anthocyanins to fight environmental aggressors, plus sea rockweed extract and vitamin B12. The result? Brighter, plumper, more radiant skin — and I can already see the difference in my glow.” — RL

“Since landing stateside, cult-favorite K-beauty brand Beauty of Joseon has quickly won over skin care aficionados. It’s recently gotten in on the retinol game with the most delightfully lightweight moisturizer. Featuring a fermented form of retinol (more bioavailable, less irritating), skin-plumping copper peptides, and barrier-supporting ceramides, it leaves you with an overall healthier, dewier complexion.” — RL

“I’m a contour newbie, so I appreciate a product that makes the job easy. Smashbox’s new contour stick adds subtle definition and lift to your look, and the creamy formula is practically foolproof — I just swipe and blend, then I’m done.” — RL

“This bond treatment is next-level. With keratin resistance therapy and liquid crystal amino acids, the multitasking leave-in restores strands from the inside out while shielding against future damage. It also doubles as a heat protectant, smoothing serum, and detangler — my hair has never felt so luscious. I’m obsessed.” — RL

“Vaseline has created the ultimate fix for dull, pale winter skin. This hydrating body oil-meets-gel formula gives your limbs an instant sun-kissed glow with a subtle golden shimmer *and* warm vanilla scent — no trip to St. Tropez required.” — RL

“Clinique’s Chubby Stick gives me two things I love: a tinted lip balm I can swipe on without a mirror, and a satisfyingly thick, crayon-like applicator. It’s creamy, moisturizing, and delivers sheer, buildable pigment in a range of gorgeous shades (I’m partial to Boundless Blush, a pinkish-brown). It’s the perfect on-the-go product to toss in your bag.” — RL

“Olay just launched a line of potent skin care formulas inspired by in-office procedures. My fave? This eye wrinkle treatment. It tackles fine lines and crow’s feet with peptides, bakuchiol, and glycerin, which provide an instant brightening effect and smoothing with regular use. I’m obsessed with the round metal-tip applicator — it helps reduce puffiness and makes a mini eye-massage moment feel extra indulgent.” — RL

“With its weighty, magnetic packaging, this lipstick is a dream before you even apply it. But the product itself is just as good: One swipe drenches my pout with so much juicy moisture, thanks to peptides, seaweed extract, ceramides, and botanical butters. And while it wears like a luxe lip balm, it’s actually a sheer, slightly shiny lipstick with color that lasts. I’m partial to Pippi for a casual red moment.” — RL

“If you’re not familiar, VENN is a Korean clinical skin care brand. It just launched the perfect retinal for beginners (retinal is a more potent alternative to retinol). With 0.5% of the encapsulated vitamin A derivative, plus soothing cica, sodium hyaluronate, and multi-lamellar liposomes for better penetration, it’s super powerful yet gentle. It’s actually the first retinoid product I’ve used in about two years, and I’ve experienced zero irritation — just smoother, more even skin.” — RL

“Tate McRae wore these blush sticks at the Grammys, so naturally I had to try them. The verdict? They rock. It’s the first makeup product I’ve tried from Neutrogena, but the brand’s skin care roots shine through. The formula contains mango butter and jojoba oil, gliding on easily without feeling greasy. Pigment is sheer but buildable, with a soft-matte finish that’s creamy enough to blend with your fingers — without slipping or melting before lunch. I’ve been reaching for the shade Spiced Rose, a sun-kissed mauve with subtle brown undertones. Basically, it’s everything you want in an everyday blush: long-lasting, foolproof, and at the right price point. Consider me a converted drugstore makeup fan.” — Emma Stout, beauty writer

“I’ve been reaching for Revolution Beauty’s new liners nonstop — and not just for the perfect neutral-to-earthy shades. From soft pink Petal Haze to rich chocolatey Cocoa Rush (my current obsession), the colors are spot on. What really sets them apart is the built-in cushion applicator, which diffuses pigment for an effortlessly blurred finish. The peptide-infused formula adds hydration, making them comfortable enough to wear all over the lips when I’m in a rush.” — Shyema Azam, beauty director, branded content

“This scalp-meets-face massager duo is the ultimate tool to both de-puff and de-stress. I love using it as a head massager while wearing a face mask or swapping it for my gua sha a few times during the week. Perfect for travel, too!” — Samantha Nik, associate director of brand experience

“Who would have thought a dermatologist-approved lip plumper would be so chic? This buzzy, hydrating formula in the shade Beige is the perfect last touch on over-lined lips for a true ’90s it-girl effect.” — SN

“The latest fragrance in Michelle Pfeiffer’s line is an homage to a distinct era in London, when late nights at the club and early mornings at the farmers’ market were the norm. This intimate scent is anchored by notes of fig and blonde woods — an unexpectedly rare pairing in today’s fragrance landscape.” — SN

“If you’re anywhere on the East Coast, you know winter isn’t just hanging around — she checked her coat. Inside this bold red bottle is an ultra gentle cream that calms redness and rosacea in a blink, thanks to colloidal oatmeal and bisabolol. I also love this as a hand cream after washing up in cold weather or when I forget to wear gloves.” — SN

“I’ve never smelled hotter. The sweetness of chai paired with sexy santal in this lush, sensual fragrance will take you from office hours to date night. Pro tip: spritz under your hair for an extra-alluring touch.” — SN