These Creamy New Eye Shadow Sticks Are All Over TikTok — Here’s Why Beauty Buffs Are Obsessed

If you spend a certain amount of time scrolling #BeautyTok, you may have already come across Jane Iredale’s buzzy new offering, the ColorLuxe Eye Shadow Sticks. These creamy sticks come in 10 versatile colors and are apparently so easy to apply, TikTokers have filmed themselves doing complete eye shadow looks with them in just seconds — so it’s no surprise that they’re already going viral. Here’s why everyone from beauty buffs to beginners are so obsessed with these new shadows (and how you can try out all the colors without spending a dime).

Jane Iredale is known for its cruelty-free formulas that boast skin-nourishing ingredients, and these eye shadow sticks are no exception. In this case, notable ingredients include ceramides, vitamin C, and jojoba seed oil — which, together, help smooth and hydrate skin for even better application.

The ColorLuxe sticks are versatile enough to work for eye shadow minimalists and maximalists alike. You can stick to just one shade for a simple look, or blend multiple hues to up the drama level. Most appealing of all, you don’t even need to fuss with a brush if you don’t feel like it. The formula is creamy and foolproof enough to simply blend with your finger. Then, once it sets, it offers a long-lasting, powder-like finish.

Another thing fans love: The round tip of the stick provides wider application, which is perfect for quick coverage of your lids. But each eye shadow also has a built-in sharpener that lets you get a finer point for when you’re looking to apply it like an eyeliner. Depending on the shade, these can even work well as a highlighter to draw light to your nose, cupid’s bow, or cheeks.

These eye shadows come in a gorgeous range of colors that includes five matte options and five shimmery “pearl” options. If you are tired of getting burned by shopping for makeup online without knowing how a color will look on you, there’s good news here too. On the Jane Iredale site, you can give these shadows a virtual test run by uploading a photo of yourself or enabling your camera. Though, judging by the awed reviews on TikTok, you really can’t go wrong with any of these shades.