For Less Than $100, Cindy Crawford’s *Entire* Skin Care Routine Can Be Yours

Before celebrity beauty brands became the norm, there was Cindy Crawford and her skin care-focused line, Meaningful Beauty. The supermodel became a household name in the ‘90s, building a resume of work that extended beyond the runway and magazine covers to include music video appearances, a Pepsi commercial, and hosting her own show on MTV. But as a fashion model with access to the best in the beauty industry, Crawford sought to bring some of that exclusivity to your at-home beauty cabinet.

That’s when Meaningful Beauty was born. The brand, which officially launched in 2004, was developed by Crawford and French cosmetic surgeon Dr. Jean-Louis Sebagh. Rather than tapping into trends, Crawford and Dr. Sebagh focused on creating daily essentials, all infused with an antioxidant-rich ingredient from the South of France.

Ahead, learn more about the superhero fruit extract that powers the products in the Meaningful Beauty range, and shop the seven-piece system that Crawford has been using to maintain her glow for the past 20 years.

The Science Behind The Products

The key ingredient behind Meaningful Beauty is a melon extract that’s sourced from the South of France. The ingredient is what inspired Crawford to develop Meaningful Beauty, as she reportedly noticed immediate results following an antioxidant treatment with the melon that she received during a visit to Dr. Sebagh’s clinic in Paris.

So, what does it do? According to the brand, it’s the antioxidant superoxide dismutase (SOD) that makes the melon so beneficial to the skin. As you’ve probably heard before, antioxidants are important in skin care because they help to protect our skin from some of the cell damage that occurs from daily exposure to environmental aggressors like the sun and pollution. Over time, this damage inevitably shows up in the form of fine lines and hyperpigmentation. The SOD in the melon extract helps with providing that vital antioxidant protection while also potentially reducing the appearance of damage that’s already occurred. Further contributing to the melon extract’s glow-boosting abilities is that it naturally contains vitamins A and C. And to further bolster its efficacy, Meaningful Beauty developed an encapsulated melon leaf stem cell technology that helps to both preserve the SOD and allow it to better absorb into the skin.

What’s Included In Meaningful Beauty’s 7-Piece Skin Care System?

This comprehensive set contains the same seven products that make up Crawford’s at-home morning and nighttime routines (she’s also previously shared that she sees a cosmetic surgeon for vitamin injections, Botox, and collagen). They’re available in mini sizes to try all together for $79.95 ($59.96 for new customers), or you can pick and choose full-size versions from the lineup, which includes a cleanser, two serums, two SPF products, a night cream, and an eye cream.

Meaningful Beauty Skin Softening Cleanser

Gentle enough to use morning and night, this pH-balanced cleanser has a creamy consistency and works to remove makeup without drying out your skin. The Skin Softening Cleanser is soap-free and non-foaming so as to protect your skin’s moisture barrier, and it also contains antioxidant-rich apple extract to help protect and moisturize.

Meaningful Beauty Youth Activating Melon Serum

Another product that features in Crawford’s morning and evening routine, this Youth Activating Melon Serum is the most highly rated offering from Meaningful Beauty. The concentrated formula combines the brand’s encapsulated melon leaf stem cell technology with hyaluronic acid and plant extracts to boost skin’s elasticity and enhance its radiance.

Meaningful Beauty Lifting Eye Crème

To help plump up and smooth your under eyes before makeup application and to restore that delicate area while you sleep, there’s Meaningful Beauty’s multi-tasking Lifting Eye Crème. While you still get the antioxidant protection from melon fruit extract, the eye cream is also packed with ceramides to strengthen the skin barrier, grape seed extract and hyaluronic acid to moisturize, and aloe vera and bisabolol to soothe.

Meaningful Beauty Glowing Serum

Dubbed the “model’s secret,” this Glowing Serum can be applied all over for a luminous glow or dabbed along specific areas of your face that you want to highlight. Especially helpful for dry skin types, the serum includes a mix of moisturizing and brightening ingredients like vitamin C, seaweed extract, and vitamin E.

Meaningful Beauty Anti-Aging Day Crème SPF 30

No matter how much time and money you dedicate to your skin care routine, if you’re not including a daily sunscreen, you’re fighting a losing battle. This Anti-Aging Day Crème SPF 30 was formulated to serve as your morning moisturizer and sunscreen in one, providing broad-spectrum SPF 30 protection and skin-smoothing and plumping benefits with melon fruit extract, hyaluronic acid, and peptides.

Meaningful Beauty Skin Brightening Décolleté & Neck Treatment SPF 15

Applying skin care to your neck and chest is important too, which is why Meaningful Beauty developed this Skin Brightening Décolleté & Neck Treatment SPF 15. Broad-spectrum SPF 15 helps to shield your skin from UV ray exposure, while melon extract and vitamin C provide brightening benefits as they add to the sunscreen’s defenses.

Meaningful Beauty Age Recovery Night Crème

The last step in Crawford’s evening routine is this Age Recovery Night Crème, which doubles up on the benefits by pairing melon extract with retinol. Prized for its ability to increase skin cell turnover and stimulate collagen production, the vitamin A derivative occasionally gets a bad rap for causing irritation (something that’s especially exacerbated if you overuse the ingredient). Meaningful Beauty’s night cream helps to reduce the risk of irritation by adding the retinol to a moisturizing formula that includes nourishing ingredients like sweet almond oil. (Pro tip: You’ll still want to ease your skin into this one by applying the night cream once weekly and slowly increasing the frequency as your skin tolerates it.)