Thousands of submissions, hundreds of semifinalists, and months of testing later, we’re crowning the industry’s best beauty products of the year.
Each year, the entire Bustle team spends months testing hundreds of new beauty products. From shimmery blushes to do-it-all serums to high-tech tools that look like they’re from the year 2050, we left no product unturned — and our faces, hair, bodies and nails have reaped the benefits. We enlisted the help of a team of the industry’s top pros — from celebrity hairstylists to skin care gurus — and tested every product (412, to be exact) for at least a full month, then rated our results based on efficacy, efficacy, formulation, packaging, and if they made us want to reach for them again and again. The beauty industry is more vibrant than ever, and we’re thrilled to put our stamp on the new class of beauty products that are leading the way with inclusion and innovation at the forefront.
Ahead, we present to you the best beauty products of 2024. We hope you discover a new favorite.
— The Bustle Beauty Team
Michelle Nguyen, known professionally as Coca Michelle, is a British nail artist who has worked with the likes of Teyana Taylor, Megan Thee Stallion, and Cardi B. She is the founder of an eponymous line of jewelry-grade nail art charms.
Dimitris Gianettos is a Los Angeles-based celebrity hairstylist who has styled hair for runways from Paris to Milan and worked with celebrities such as Kourtney Kardashian, Gigi Hadid, Megan Fox and Camila Cabello.
Dr. Bhanusali is a board-certified dermatologist with a practice in New York City. He has launched numerous digital health companies and helped formulate for Amazon, Rhode, and 86Elm, as well as consult for companies such as P&G, SkinCeuticals, and more.
Kahh Spence is a tastemaker, public speaker, creative director, and entrepreneur with an expertise in beauty and lifestyle. He pioneered a groundbreaking Pinterest Originals Series and frequently appears as an expert on Extra TV, where he shares beauty insights and spotlights his work on clientele like Kehlani, Jhene Aiko, and Kelly Rowland.
Hang Nguyen is a celebrated nail artist with a background in fine art. A popular nail art influencer under her handle @thehangedit, she started her career in Los Angeles and is now based in the UK.
Nayamka Roberts-Smith, also known as LABeautyologist, is an award-winning esthetician and renowned skin care educator. With a following of over 1 million on social media, she shares her knowledge and expertise on skin care with a focus on making complex information accessible and relatable, particularly for Black women and women of color.
Vincent Oquendo is a globally recognized celebrity makeup artist, known for his bold aesthetic and creative vision. His red carpet clients include Lily Collins, Janelle Monae, Bella Hadid, and Hailey Bieber.
We Tested Hundreds Of Skin Care Products — These Are The 25 Best
Everything you need to reveal the softest skin (and lips!) of your life.
These Body Products Will Give You The Smoothest Limbs Ever
From body oils to shimmery SPFs.
These Hair Products Will Always Guarantee A Good Hair Day
Meet the best hair products of 2024.
These Fragrances Will Earn You Endless Compliments (We Tried Them)
Trust us, we smelled them all.
These Next-Gen Beauty Products Are Paving The Way For Innovation
The futuristic launches we can’t stop using.