Bustle

Dec. 8, 2024
The 2024 Bustle Beauty Awards

Thousands of submissions, hundreds of semifinalists, and months of testing later, we’re crowning the industry’s best beauty products of the year.

Each year, the entire Bustle team spends months testing hundreds of new beauty products. From shimmery blushes to do-it-all serums to high-tech tools that look like they’re from the year 2050, we left no product unturned — and our faces, hair, bodies and nails have reaped the benefits. We enlisted the help of a team of the industry’s top pros — from celebrity hairstylists to skin care gurus — and tested every product (412, to be exact) for at least a full month, then rated our results based on efficacy, efficacy, formulation, packaging, and if they made us want to reach for them again and again. The beauty industry is more vibrant than ever, and we’re thrilled to put our stamp on the new class of beauty products that are leading the way with inclusion and innovation at the forefront.

Ahead, we present to you the best beauty products of 2024. We hope you discover a new favorite.

The Bustle Beauty Team

Meet Our Guest Judges

Coca Michelle

Nail Artist

Michelle Nguyen, known professionally as Coca Michelle, is a British nail artist who has worked with the likes of Teyana Taylor, Megan Thee Stallion, and Cardi B. She is the founder of an eponymous line of jewelry-grade nail art charms.

Dmitris Giannetos

Celebrity Hairstylist

Dimitris Gianettos is a Los Angeles-based celebrity hairstylist who has styled hair for runways from Paris to Milan and worked with celebrities such as Kourtney Kardashian, Gigi Hadid, Megan Fox and Camila Cabello.

Dr. Dhaval Bhanusali

Dermatologist

Dr. Bhanusali is a board-certified dermatologist with a practice in New York City. He has launched numerous digital health companies and helped formulate for Amazon, Rhode, and 86Elm, as well as consult for companies such as P&G, SkinCeuticals, and more.

Kahh Spence

Beauty & Style Expert and Creative Director

Kahh Spence is a tastemaker, public speaker, creative director, and entrepreneur with an expertise in beauty and lifestyle. He pioneered a groundbreaking Pinterest Originals Series and frequently appears as an expert on Extra TV, where he shares beauty insights and spotlights his work on clientele like Kehlani, Jhene Aiko, and Kelly Rowland.

Hang Nguyen

Nail Artist

Hang Nguyen is a celebrated nail artist with a background in fine art. A popular nail art influencer under her handle @thehangedit, she started her career in Los Angeles and is now based in the UK.

Nayamka Roberts-Smith

Esthetician and Skin Educator

Nayamka Roberts-Smith, also known as LABeautyologist, is an award-winning esthetician and renowned skin care educator. With a following of over 1 million on social media, she shares her knowledge and expertise on skin care with a focus on making complex information accessible and relatable, particularly for Black women and women of color.

Vincent Oquendo

Celebrity Makeup Artist

Vincent Oquendo is a globally recognized celebrity makeup artist, known for his bold aesthetic and creative vision. His red carpet clients include Lily Collins, Janelle Monae, Bella Hadid, and Hailey Bieber.

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