Bustle’s 2025 Beauty Icons

Each month, Bustle honors the creators, gurus, and experts who are shaping beauty culture as we know it.

January

Bustle’s 2025 Beauty Icon Awards: Meet The Wellness Heroes

Follow these nine women immediately to better your life.

By Bustle Editors
February

Bustle’s 2025 Beauty Icon Awards: The Natural Hair Gurus

From celebrity hairstylists to Afro advocates.

By Bustle Editors
March

Bustle’s 2025 Beauty Icon Awards: The Avant-Garde Makeup Stars

Dynamic eye looks are on the moodboard.

By Bustle Editors
April

Bustle’s 2025 Beauty Icon Awards: The Eco It-Girls

What’s more beautiful than caring about our planet?

By Daisy Maldonado
May

Bustle’s 2025 Beauty Icon Awards: The Boundary Breakers

These creators show what’s possible when inclusivity is intentional, not an afterthought.

By Daisy Maldonado
June

Bustle’s 2025 Beauty Icon Awards: The Nail Architects

They’re pushing the boundaries of what can fit on a nail bed.

By Bustle Editors
July

Bustle's 2025 Beauty Icon Awards: The Next-Gen Skin Pros

Meet the facialists who do more than deliver a glow.

By Rachel Lapidos
August

Bustle's 2025 Beauty Icon Awards: The Fragrance Innovators

Perfume has never smelled — or felt — this good.

By Zoe Weiner
September

Bustle's 2025 Beauty Icon Awards: The Star Educators

In an age of misinformation, these derms, chemists, and beauty pros are cutting through the noise with facts you can trust.

By Zoe Weiner
October

Bustle's 2025 Beauty Icon Awards: The Hair Whisperers

From celebrity stylists to trichologists and body-hair founders, these are the pros behind the industry's most notable locks.

By Rachel Lapidos
November

Bustle's 2025 Beauty Icon Awards: The A-List Glam Squad

The experts who keep stars looking effortlessly flawless on every red carpet.

By Rachel Lapidos and Emma Stout