Kourtney Kardashian Was Right All Along
In Calabasas, healthy boundaries are suddenly in style. Hereâs how the reality star and Poosh founder insisted on balance and embraced her feelings.

Kourtney Kardashian has pulled down her pants and is showing me her underwear. Not her underwear exactly, but the underwear she is currently wearing, which normally houses the groin of her fiancĂ©, Travis Barker. âTheyâre Balenciaga,â she says through an enormous smile, showing off the black cotton.
In the Beverly Hills pool house where weâre talking, I had asked Kardashian to help me identify the components of her outfit and been told â with the appropriately self-satisfied aura youâve seen on the Mona Lisa and Kardashianâs sister Kim â that she was wearing head-to-toe Barker. Kardashian had been at his house this morning, and, when she needed to go home to get changed before her photo shoot, Barker begged her to stay. Fine, Kardashian said, delivering a cutie-brat challenge: âYou need to dress me.â So Barker adorned her in his skater socks and sweatpants and a vintage T that says, âMy momâs going to kill me when she sees this tattoo.â Barker is 5-foot-9 and Kardashian is a teeny 5 feet, but the clothes donât look too big; like Kardashianâs astonishingly large engagement ring and current level of public attention, they suit her.
Though Iâve seen the besotted couple making out across media platforms and international borders many times over the last few months, itâs jarring to experience Kardashianâs new, more open energy in person. This is not the dour-faced, monotoned Kardashian weâd seen flatly reject emotion over 20 seasons of Keeping Up With the Kardashians, dismissing her sistersâ piques with a dry, âKim, thereâs people that are dying.â Itâs not the woman we watched attempt to have a relationship with her former partner Scott Disick, then detach during his many self-destructions, and eventually settle for co-parenting, an arc that served as KUWTKâs dramatic core for many years, and, in Kardashianâs estimation, may have contributed to the end of the romantic partnership.
âShooting our show, it became a really toxic environment at the end for me,â Kardashian says. âI would fight with my sisters. There was, like, just a lot going on. And even for me personally, I wasnât in the happiest place.â Kardashian became mired in a familial role â the reluctant one â which was amplified by its necessity to the showâs dynamics and the editing that helped audiences understand them. âI felt like I was being almost a character,â she says. ââThis is Kourtney, and sheâs in a bad mood, so even though she was laughing really at lunch, weâre going to cut out the laughing and letâs only use the annoying comment that she said.ââ
This created a cycle: Kardashianâs real-life issues were being used as fodder on the reality show, which made her feel worse in actual reality. Eventually, she embarked on a Truman Show-esque journey: a television character trying to escape their show by evading cameras and co-stars in an attempt to have an undocumented place to hide. This, of course, became a plot on the series, in which Kardashian was accused by her sisters of not contributing to the Kardashian family business of televised revelation even though, in the words of Kimâs tweet, âShe sure wanna live that Kardashian life.â
Kardashian would will herself to enjoy the job that had given her so much. âI would give myself a pep talk before walking in,â she says. âLike, say we were shooting at KhloĂ©âs house. Iâd be like, âItâs going to be a good day. Letâs have a good mood. Letâs put a smile on our face.ââ If you are familiar with the many GIFs of Kardashian available on the Internet, you can probably guess this didnât work.
Now, right before the April 14 debut of the new iteration of the Kardashiansâ reality empire on Hulu, Kardashian says she doesnât have to trick herself into self-exposure through false words of affirmation. She has an apparently wonderful relationship, three shockingly well-adjusted children, and a growing lifestyle brand, Poosh. She looks stunning, as smooth and dewy as if she were being Facetuned in real-time. She is getting along with her family as they shoot the new series; âThereâs no one Iâd rather spend time with than my sisters,â she says with evident sincerity. Kardashian just exudes good vibes, to the point where two highish-strung Dobermans who have been brought in for the shoot visibly relax as she calmly squats between them. She shows me her underwear not for the customary Kardashian reason of selling something, but as an impromptu expression of joy from a woman who is in a genuinely good place and wants to share it.
Kardashian is aware itâs going to take us a minute to adjust to her new positivity. âItâs so funny because there was a little tease for our new show,â she says. âAnd I saw people in the comments like, âKourtney is already over the show. She looks miserable.ââ Kardashian laughs. (Have I heard her laugh before, in the 15 years Iâve been watching her?) âI just find it funny,â she says. âWorkwise, Iâm happier than Iâve ever been.â
At 42, Kardashian is the eldest daughter of Kris Jenner and the late Robert Kardashian â and, since she became an adult while still a civilian, the second generation Kardashian-Jenner with the most experience not being famous. When Kardashian noticed that interviewers kept asking her what she eats, she concluded that her own lifestyle brand could better distribute and monetize that information, as well as fulfill a need for a project that existed without her sisters and mother. âIt was really important to me when I started Poosh that it was something that I was doing for myself,â Kardashian says. âThat it didnât involve my mom.â
Poosh is run in part by Kardashianâs high school friends, chief content officer Sarah Howard and VP of ad sales Samantha Hyatt, and delivers chatty, informative stories on health, wellness, sex, relationships, and the contents of various Kardashian fridges. There are dishy dispatches from Kardashian affiliates and a shop that sells sex toys and a very thorough Ayurvedic tongue scraper. While Kardashian admits her own life may seem âunreachableâ for most, the target reader, she says, is someone newly âadulting;â someone who, like Kardashian after graduating from the University of Arizona with a degree in costume design, isnât quite sure what they would do with their life. Kardashianâs father, a music industry executive and attorney who was part of the defense team for O.J. Simpsonâs double homicide trial, told Kardashian, âIâll pay for you for four more years if you go to law school.â Kardashian says she thought, âHmm, that sounds good. What else am I going to do?â She took the LSAT and applied but never wound up enrolling. Following the success of ur-ârich kids muck horse stalls and interact with plebesâ series The Simple Life, Kardashian became the first sibling to star on a reality television show when she appeared on the 2005 reality show Filthy Rich: Cattle Drive.
Despite this literal trailblazing, Kris tells me, âWhen I made the deal with Ryan Seacrest and E! to do Keeping Up With the Kardashians [in 2007], she was probably the only one who had a bit of hesitation. Kourtney said, âWait a second? Do I want to jump in?ââ Kardashian says of her reluctance, âI actually feel uncomfortable being the center of attention. It just makes me nervous.â
Kardashian relented. But the uncertainty, coupled with the lack of any obvious alternative, were the first steps down the monochromatic pathway to the familial conflicts that would play out more than a decade later, when her workaholic family would accuse her of not pulling her weight and of lacking ambition and purpose. âAt the end of the day, she wanted to be a team player, and she wanted to be supportive of everything that the whole family wanted to do, and she wanted to do it,â Kris says of Kardashianâs esprit de corps. âShe had had a taste of reality television, and she knew what she was getting herself in, to some extent, and then thought, âHey, it couldnât be that bad if Iâm going to do this show with my entire family.ââ
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The phrase âto some extentâ is doing a lot of heavy lifting in that sentence. Even in Jennerâs most enterprising dreams, she couldnât have anticipated how massive the show would get. Keeping Up With the Kardashians started out as something like a social experiment to see if a series about a family striving to become famous could yield true fame. It became a granular real-time post-mortem of the gossip (to us; to the Kardashians, âlifeâ) millions of us had been reading about its celebrity stars in tabloids months before episodes aired. Kardashian seemed to find control in the chaos by saying no â to Disickâs marriage proposals, to the wrong private plane when they flew to the Dominican Republic during a family trip, to candy that Kardashian felt wasnât healthy enough for a childâs birthday party. But Kardashian says she wasnât rejecting choices; she was avoiding making them at all. âI just used to be really indecisive,â Kardashian says. âI felt like I had to poll a lot of people to help me decide things. ... I think it was in a time when I maybe felt more insecure or not in the greatest relationships.â In the meantime, she and KhloĂ© could always âgang upâ on Kim, she says, because, as the center square of the family, Kim could handle it. âI was used to always being a bitch and having no feelings,â she says.
But by the end of Keeping Up With the Kardashians, Kardashian had begun what she calls âa therapy journey.â She says, âIt made me really sensitive. And normally Iâd have a really good comeback [to insults], like, âWell, youâre covered in cellulite.â But then I would be like, âI have nothing mean to say. Iâm not a bitch anymore, and I just have feelings; like, an abundance of them.ââ Kardashian was disarmed, left without her shield of disaffection or the unfortunate weapon of calling her sisters fat. âI would just start crying all the time,â she says.
At the same time, Kardashian was working to set boundaries. She wanted to set aside time to work out every day. Kim and KhloĂ© accused her of refusing to show a nascent relationship onscreen. Filming everything, Kardashian says, âwas affecting my happiness. So I was like, âWhatâs more important to everyone? Our happiness or sharing something that isnât going to make me happy?ââ
A dĂ©tente was reached, but the show ended. For the first time in 14 years, the family got a rest from performing their relationships. They had an entire year to just be a family, without arguing over the terms of who would show what. Instead of the glossy closed circuit of rehashed resentments, the Kardashians were able to live their lives and bring back those experiences â and new cast members like Barker â to the upcoming Hulu show. âHaving the break shifted the mindset with my sisters,â Kardashian says. âWhen youâre doing that [show] every single day, you donât have the space to take a break and be like, âWait, we actually love each other.ââ
Even the nonfamous choose how and how much we present ourselves to the world; the better life is going, the more eager we are to share it. Talking about her sudden tendency to divulge, Kardashian sounds less like a TV personality reacting to market research and more like your proud and glowing friend who just got a dog or a new apartment and canât stop posting TikTok videos about it. âI feel like I have things to show,â Kardashian says proudly.
That might include her kids wearing matching pajamas or stopping to get pizza at Disneyland. Thatâs normal, just like itâs normal to want to eat dinner with your family and say your prayers every night and drink tea with your fiancĂ©. When Kardashian got COVID in July, she watched Mare of Easttown, which was normal, and when she watched horny period drama Bridgerton, she felt like it was overhyped, which is normal, too. But when youâre a Kardashian, being normal is abnormal.
âWeâre probably all just a little too hard on Kourtney, to be honest,â Kris says of her extraordinary family. âI think that we had to realize that not everyone is going to have that thing that kick-starts every morning at 5 a.m. and runs until you fall down at the end of the day. And thatâs me, thatâs KhloĂ©, thatâs Kim, thatâs Kylie, thatâs Kendall. And I think maybe we just expected to drag Kourtney right there along with us, whether she liked it or not, kicking and screaming. And she just had to say, âLook, I want to set some boundaries. I have one life and Iâd like to live it the way I want to live it.â I think thatâs much healthier for her to have more of a normal lifestyle.â Itâs not just healthier for Kardashian. Her basic domesticity, which seems so foreign next to her always grinding family, brings a different version of the hominess that got lost when the show moved from its original cozy mansion set, which featured sinks with wet sponges and upholstered furniture overflowing with Kardashians, to the outsize glass boxes where they picked at salads and each other.
âPeople are always using my quote where I say, âWorking is not my top priority; it never will be,ââ Kardashian says. âAnd itâs kind of true. Like, I want to work to the place where Iâm happy. Right now, Iâm actually working more than I have [on Poosh].â Which means there will be more Poosh scenes on the new Kardashians when it premieres, and more of the content from Kardashianâs life that inspires some Poosh posts. (One recent example: an Ayurvedic cleanse that included a sex fast. âOh my God, it was crazy,â Kardashian says of briefly forgoing orgasms. âBut it actually it made everything better. Like, if you canât have caffeine, when you have your first matcha, itâs so good.â)
Poosh was meant to help people asking themselves, âWhat am I supposed to do? Who, like, am I?â Kardashian isnât the target for all of Pooshâs wisdom â when I ask her about a post suggesting people save money on gas by taking stuff out of their car trunks, she laughs and says, âOh, my God, Iâve never even heard of that.â But creating and overseeing Poosh seems to be an answer to Kardashianâs own existential question. As for Kardashianâs other existential question â âHow much of my life do I want to make public?â â âI think probably everyone's kind of on the same page now and actually agrees with me,â Kardashian says.
âEverybody has their own boundaries,â says Kris of the negotiations about how the new series will be different from KUWTK. âAnd I think that the discussion was we just have to learn how to respect those boundaries. If Kourtney doesnât want to share certain things, instead of everybody getting annoyed by that or upset by that, you know, itâs just really about accepting what works for everybody.â Kris says, âAt some point you have to kind of make a decision about how youâre going to spend your time and how youâre going to balance. I think that Kourtneyâs really found that balance that she has craved for so long. And sheâs been happy. You can see it on her face and in the way she is and her laughter.â
Even Kim, the ultimate barer of soul and body, has come around to something like the work-life balance Kardashian proposed several years ago. In her recent Vogue cover story about how sheâs recalibrating following a singularly difficult breakup, Kim said, âIâve chosen myself. I think itâs OK to choose you. My 40s are about being Team Me. Iâm going to eat well. Iâm going to work out. Iâm going to have more fun, spend more time with my kids and the people who make me happy.â
In Beverly Hills, the charter member of Team Me looks up through her thick lashes and laughs, opening her silver-nailed fingers heavenward. âI am a leader,â she says, giggling through her droll Calabasas drawl. âI lead the way.â
Top Image Credits: Markoo bra top, Talentâs own bra and necklace, On right hand: Faris rings, On left hand: Talentâs own ring
Photographer: Daniella Midenge
Stylist: Tiffany Reid with Dani Michelle
Hair: Peter Savic
Makeup: Rokael Lizama
Manicure: Kim Truong
Set Designer: Enoch Choi
Bookings: Special Projects
Video: Sam Miron
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