Millions tuned in to witness the Kansas City Chiefs emerge victorious over the San Francisco 49ers on Feb. 11. However, the all-important Super Bowl commercials were the main event for many viewers.
This year, Super Bowl ads featuring A-list cameos were in plentiful supply, and they don’t come cheap for advertisers; a 30-second Super Bowl LVIII spot costs $7 million.
So companies once again made the most of their commercials, creating viral moments that were teased days before the big game. Here’s a look at some of the star-studded and funny ads, ranging from nostalgic TV reunions to Beyoncé’s internet-breaking album announcement.
Jennifer Aniston’s Friends Reunion
Uber Eats reunited Friends stars Jennifer Aniston and David Schwimmer on a Hollywood film set, just like the good ol’ days. The only problem was that Aniston completely forgot who he was. Maybe Ross and Rachel are still on a break, after all?
Beyoncé Breaks The Internet
Rumors of Beyoncé’s Verizon commercial had the “Beyhive” buzzing days before kickoff, and she didn’t disappoint. In the ad, she’s challenged by actor Tony Hale (Veep) to break Verizon’s network, which she attempts in a variety of ways, including announcing her run for “Beyoncé of the United States” and performing in space.
Bey concludes the commercial by saying, “OK, they ready. Drop the new music.” Minutes later, she did exactly that, surprise releasing the first two cuts from her new act ii album, “Texas Hold ’Em” and “16 Carriages.”
Pete Davidson & Kate McKinnon’s Cat
In Hellmann’s Super Bowl ad, Kate McKinnon cedes the spotlight to her adorable cat after discovering she can meow “mayo.” Naturally, Mayo Cat becomes an instant star, attending world summits, walking red carpets, and even dating her owner’s former Saturday Night Live co-star Pete Davidson. (Naturally, the cat breaks things off.)
The Beckhams Get “Honest”
For another of Uber Eats’ Super Bowl ads, David and Victoria Beckham recreated their viral “be honest” moment from their Netflix documentary. But rather than have her admit that her dad drove a Rolls-Royce, which she nods to, David wants his wife to announce that they’re in a big commercial that also stars “Jessica Aniston,” all for a big “baseball game.”
Aubrey Plaza’s Parks & Rec Reunion
Aubrey Plaza knows how to have a “blast” — a Mountain Dew Baja Blast, that is. In the ad, Plaza pretends to have fun at many terrible events, getting by the soda in hand, before reuniting with her Parks & Recreation co-star Nick Offerman to fly on dragons. Now, that’s an actual blast.
Kris Jenner Twists An Oreo
For Oreos’ Super Bowl ad, the cookies imagined a world where big decisions were made based on which side the creamy filling is on after twisting them apart, from the extinction of dinosaurs to the Kardashians’ reality TV empire. Kris Jenner twists a Oreo to decide whether to put her family on TV, and the cream is on the left. “Hope you’re ready to keep up,” she said.
Ben Affleck Becomes A Popstar
Ben Affleck, certified King of Dunkin’, continued his reign with his second Super Bowl ad campaign. This time, instead of serving his wife J.Lo in the drive-thru, he’s taking a page from her book and attempting to become a popstar, inspired by his viral bored look at the 2023 Grammys. “I even have a persona like J.Lo — or B.Lo,” he tells a confused producer.
Glenn Close Is... Tina Fey?
Tina Fey brought in her 30 Rock co-stars Jane Krakowski and Jack McBrayer to be her body doubles as she tries to explore all of the different accommodations that Booking.com offers. It all goes well until Glenn Close unmasks herself and steals Fey’s lines.
Drew Barrymore Protects Arnold
Paramount+ assembled an eclectic cast for their Super Bowl ad: Drew Barrymore, Sir Patrick Stewart, Miami Dolphins quarterback Tua Tagovailoa, Survivor host Jeff Probst, and Arnold of Hey Arnold! The group debates whether to use Arnold’s football-shaped head to reach the top of Paramount Mountain, surrounded by the likes of Peppa Pig, Dora the Explorer, and Jim Dangle from Reno 911! And that’s just the start of the chaos to come.
Laura Dern Auditions For... T-Mobile?
T-Mobile’s new rewards program is apparently all the rage, as they required even Oscar-winning actors like Laura Dern and Jennifer Hudson to audition for Magenta Status in their new commercial. Bradley Cooper and his mom, Gloria, return to T-Mobile’s ad for the second year, while Suits stars Patrick J. Adams and Gabriel Macht also appear in a mini-reunion.
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