Life
I'm A Shopping Editor & I Can Confirm These Wildly Popular Products Are Worth The Hype
Editor-approved items that live up to their cult followings.

It’s safe to say that shopping editors spend a lot of time perusing Amazon and trying out various products — it’s just a perk of the job. But this is also a big win for you since these pros can confirm which wildly popular products are worthy of the hype — so get to shopping.
1A Therapy Cap For Headache Relief
Bustle editor, Danielle Kraese says she refuses to be without at least two of these therapy caps so one is always cold (since you store it in the freezer) and ready to go when she needs it. “It is such a game changer for anyone who regularly deals with headaches. And I love having the option of pulling it down over my eyes when I need extra relief,” she explains. It can also be utilized warm; stick it in the microwave to reach your desired temp.
2High-Quality Bamboo Cutting Boards
Kraese notes that these bamboo cutting boards are her absolute favorite. “They've held up far better than my plastic or regular wood ones,” she explains. The set comes with three boards in small, medium, and large sizes for all of your food prep needs. You can also use them as serving trays for your next get-together.
3An Extendable Cleaning Scrubber For Tubs, Tile & More
“This makes it SO much easier to clean the shower without destroying my back,” shares Kraese about this tub and tile scrubber that features a handle that extends from 26 to 42 inches for superior reach. The antimicrobial cleaning head is abrasive for a deep clean, and the unique shape will reach into corners and grout lines with ease.
4A Fan-Favorite Outlet Conceal With A Hidden Power Strip
Jen Fiegel, Bustle editor, says to pass on an outlet extender and grab this thin outlet concealer instead — it has a 3-foot power strip that you can position in a concealed area to plug in electronics. “It looks nicer and works just as well,” she adds. And Fiegel isn’t the only one who’s a fan; this pick has 46,000 and growing five-star reviews.
5Low-Cost Bamboo Tongs With Tons Of Uses
“I wasn't sure if this was silly, but I legit use them all the time,” shares Bustle editor, Lauren Beach, about these bamboo tongs that can be used to safely grab food from the toaster, but also for serving, flipping, or picking up food in a bunch of other situations, too. They’re lightweight and simple to maneuver.
6A Drugstore Mascara That Truly Delivers
Beach confirms that all the hype about this volumizing mascara is real. “I can't believe how good this mascara is, especially given the price,” she shares. The product defines and separates each lash for a bolder, more dramatic look without any annoying clumps. It’ll wash off easily at the end of the day.
7Light-Blocking Stickers For Annoying Electronics
Pesky electronic lights keep you up at night? Beach suggests these LED light-blocking stickers that “let you get a room truly dark (layer two for extra-bright lights).” She says that she also always travels with them for hotels or Airbnbs. The set includes two sheets of stickers in various shapes and sizes, though they can be trimmed with scissors for a precise fit.
8A Plug-In Insect Trap That Works 24/7
Beach says that this plug-in trap is the “easiest way to cut down on flying bugs in the spring and summer without spraying chemicals.” It utilizes a UV light to attract pests (plug it into an outlet for power; it rotates to fit), then a sticky glue card to trap them. This pick works around the clock to get the job done.
9A Hyaluronic Acid Serum That Makes The Skin Uber Soft
Beach says that this hyaluronic acid serum is a must-have. “My skin has never been softer and smoother — and it's not irritating and sinks right in.” The formulation is paraben- and sulfate-free, making it a suitable option for all skin types.
10A Remote Control Page Turner To Take Reading To The Next Level
“I love my Kindle and this takes reading to the next level,” writes Beach about this page turner that you simply click a button to operate. “It holds its charge for a long time and pairs without any drama. I don't know how I lived without it,” she adds. It’s compatible with other E-readers and devices, too.
11A Smoothing & Hydrating Hyaluronic Acid Serum
Bustle editor, Cassandra Seale says that she literally has tried hyaluronic acid serums across the spectrum. However, this 2% hyaluronic acid serum is “one of the most affordable and luxe-feeling all around.” It smooths, plumps, and hydrates both immediately and in the long haul. Apply a few drops in the morning and before heading to bed.
12A Gentle Yet Effective Shampoo Bar
“This treats my fine, curly, color-treated hair nicely and I love that it creates no plastic waste,” shares Seale about this shampoo in bar form. It’s infused with rice water protein and other plant-based ingredients for soft and silky-smooth locks without any greasiness. The product is pH balanced, plus sulfate-, paraben-, and artificial fragrance-free.
13An Adjustable Memory Foam Pillow For The Perfect Firmness
With so many pillows available on Amazon, it can feel nearly impossible to pick out the best one. Luckily, your search ends here. “There's almost nothing as valuable as a good night's sleep, and this adjustable pillow is *the* comfiest,” explains Seale who adds that it’s “worth the investment.” Add or remove memory foam to achieve your desired firmness to match your sleeping desires.
14A Silky Cleansing Balm That Smells Amazing
Created with just 10 ingredients, this uncomplicated cleansing balm removes makeup, SPF, and whatever else is on your skin without leaving behind any residue. “I love a double cleanse, and this balm is gentle, silky, and smells fantastic,” explains Seale.
15A Plumping Body Lotion With A Unique Texture
Chelsey Conroy, executive editor of commerce at BDG, says this body lotion has made a big difference for her. “[I] love the almost gel-like texture this lotion has and my skin felt genuinely plumper and tighter in the first three weeks of use,” she explains. It’s formulated with antioxidants, botanicals, and omega fatty acids to achieve these results. And it’s free of fragrance.
16A Satin Skirt With A Surprising Amount Of Stretch
“I know buying fashion off Amazon can seem like a risky move, but there are a ton of gems out there,” explains Conroy. And this silky-smooth skirt is one that she points to, adding that it has “a surprising amount of stretch to it, so it's super comfortable too.” It comes in various solids and prints, like this ever-chic leopard pick.
- Available sizes: X-Small — X-Large
- Available colors: 11
17A Treatment That Makes Your Strands Ultra Silky In Seconds
Conroy calls the L’Oreal Wonder Water her favorite lamellar water treatment of them all. “I can immediately feel the difference in my hair texture when I apply it,” she shares. The product is designed to make your hair silkier and shinier without weighing it down. Use it two to three times per week for top results.
18Bold Waterdrop Earrings You Can Mix & Match
Conroy’s only regret about these waterdrop earrings? That she didn’t scoop them up sooner. “They look expensive, they're bold but not heavy, and I like mismatching the gold and silver,” she explains. The earrings are made from gold-plated copper that’s hypoallergenic to not cause irritation.
19Cute Pimple Patches That Work Shockingly Well
Conroy admits that she originally picked out these star-shaped pimple patches because they were cute — and she’s not wrong about that. However, she also discovered that they really work. “My blemishes just disappear — it feels like sorcery,” she explains. The 32 patches are made with hydrocolloid to absorb fluid, reduce redness, and shrink pimples as you wear them.
20Sturdy Double-Sided Tape Dots With Infinite Uses
Fiegel says she initially purchased these double-sided tape dots to secure cable clips, but subsequently has “found so many more uses for them.” They’ll adhere to many surface types — like walls, glass, plastic, fabric, and more — and the transparent dots will create a strong bond with whatever you’re using them to hold. The dots come off without causing damage.
21A Fruity Balm That Packs A Hydration Punch
Fiegel calls these lip balms her go-to. “They're thick, occlusive, and smell delightful — especially the fruit flavors,” she explains. And of course, the balms are also majorly hydrating without being sticky or greasy. Another cool perk? You can use it on other dry areas of your body, like your cuticles, elbows, and more.
22A Spin Mop To Greatly Speed Up Floor Cleaning
Anna Anderson, Bustle editor, made the switch from a mop with disposable pads to this spin mop to clean her floors. “This has saved me so much money and the process of cleaning my floors actually takes half as much time now,” she notes. The bucket has a built-in wringer to get rid of excess water, while the mop features a triangular head that rotates for an all-around clean.
23A Tinted Sunscreen That Blends Well Into The Skin
Anderson says that she has loved this tinted sunscreen for years. “Unlike most mineral formulas, it's liquid-y and lightweight, so it sinks right into my face,” she shares. It offers SPF-50 protection against the sun without creating an annoying white cast. It’s water resistant.
24Stainless Steel Ice Globes To Awaken Your Skin
Bustle editor, Karen Belz is a fan of using these stainless steel ice globes as part of her morning routine. “Just a little time in the freezer, and they can really wake up your skin and prepare you for the day,” she explains. In addition to their skin-awakening powers, they can also help relieve headaches, tension, and irritation.
25Collagen Sheet Masks That One Editor Says Are The Best
Belz is a big sheet mask fan, and she calls these collagen-infused ones the best of the best. “They're loaded with essence and aren't flimsy. They're a great way to feel revitalized in just 15 minutes or so.” The set includes five sheet masks, so each one is just a few bucks — a small price to pay for a big effect.
26A Best-Selling Pet Hair Remover That Works As Promised
“I'll never use an adhesive-based lint and pet hair roller ever again,” says Belz now that she’s found the ChomChom pet hair remover, which boasts the title of best-seller on the site. “It's easy to clean, and does a great job at just the first pass,” she adds. After trapping the hair in the built-in receptacle, you can dump it straight into the trash.
27Buttery Lip Gloss That Comes In 40+ Shades
A social media and Amazon favorite, this butter gloss also gets major hype from Belz. “It's easy to apply and gives the perfect amount of color,” she explains. The lip gloss glides on smooth, soft, and silky for sheer to medium coverage (it’s quite buildable), and it comes in 40-plus shades.
28A Pair Of Silky-Smooth Pillowcases That Are Budget Friendly
These Bedsure satin pillowcases might just be the ultimate home upgrade. “These are so soft and silky for an unimaginably low price,” writes Seale. Pick from a range of sizes and more than 40 solids colors to match your bedroom aesthetic.
29High-Waisted Briefs That Disappear Under Clothes
Bustle editor, Kate Miller refers to these no-show briefs as an everyday essential. “I love the high waist for a held-in feel, and they have a breathable cotton crotch,” she explains. She also confirms that they’re seamless under leggings. Five pairs are included; various-colored sets are up for grabs in the listing.
- Available sizes: Small — 3X-Large
- Available colors: 12
30An Aesthetic Knotted Candle That Smells Divine
This knotted candle is the ideal combination of practical and pretty. “It casts an earthy teakwood scent even when unlit, and I love that it comes with a cute set of matches,” shares Miller. It’s made from 100% soy wax with a clean-burning cotton wick.
31A Nail Concealer To Cover Imperfections
Swipe this nail concealer onto your nails to cover staining or imperfections with a sheer veil of color. “I get compliments every time I use this,” notes Beach. “It really does disguise any imperfections and looks so pretty and neutral.” For a bit more coverage, swipe on several coats.
32A Skin Renewal Body Lotion That Smooths & Softens
This renewal body lotion is a favorite of Seale’s who says that it’s “so moisturizing and feels smoothing as well.” The key is that it’s formulated with 12% AHAs to gently exfoliate away dead skin cells for a firmer, softer, more radiant appearance over time. Use it morning and night, but always pair it with sunscreen during the day.
33A Well-Designed Litter Box With A Top Entry
With a new kitty in her house, Miller utilizes this top-entry litter box. “It has saved me so much messy cleanup. It really does keep stray litter contained,” she expresses. The grooved lid catches lingering litter particles so they don’t end up on the floor, and the scoop hangs on the side until you need to use it.
34A Hydrating Under-Eye Cream With A Cooling Applicator
Seale describes her skin as ultra dry, so for her under-eye area, she utilizes this eye cream which is “rich and hydrating.” She adds that “the applicator feels lovely and cooling, too.” In addition to its moisturizing capabilities, the product plumps and perks up the area. It absorbs quickly, leaving behind no residue or excess shine.
35A Thick Moisturizing Cream That Sinks Into Your Skin
Conroy calls this moisturizing cream her go-to face lotion. “Some people might find this lotion too thick, but warm it up in your hands before applying it and it will melt into your skin,” she adds. In addition to your face, you can apply this cream to other dry areas like your hands, elbows, or knees for extra nourishing power.
36A Turkish Bath Towel That Gets Softer With Each Wash
Conroy declares herself a big fan of Turkish towels for pretty much any situation — beach vacations, showering at home, and more. And this Turkish bath towel (that is made from 100% cotton) is a particular favorite of hers. “They are bigger than bath sheets, dry quickly, come in nice colors, and they get softer every time you wash them,” she adds.
37Budget-Friendly Nail Polish That Fully Covers In A Single Coat
When Conroy opts to do her nails at home, this budget-friendly nail polish is her go-to pick. “The one-coat coverage makes applying the polish quick and minimizes the opportunity for me to mess up,” she explains. You don’t even need to pair it with a base or top coat. The vegan formula comes in more than 20 shades from neutrals to brights.
38Luxe Down Pillow Inserts That Seems Like They Should Cost More
With their authentic down filling, Conroy explains that these throw pillow inserts “honestly feel like they should be way more expensive than they actually are.” They’re incredibly plush and cozy to cuddle up with. Various sizes are available in the listing so you can pair them with your favorite shams.
39A Foot Peel Mask With Amazing Results In Just 1 Hour
After wearing these foot masks for just one hour, your skin will start to peel, leaving behind smooth, baby-soft results. Conroy describes the process as “almost appalling, but it works wonders,” adding that this pick lives up to the hype — and she has tried a lot of different foot masks. It’s cheaper and quicker than a professional pedi.
40A Versatile Food Thermometer That Stands The Test Of Time
Beach has trialed tons of food thermometers, but this instant-read one is the only model that has continued to function just as well as the day she bought it. “It’s compact and works great for steaming milk, checking steaks, and even temping bread,” she shares. The large display is simple to read and this pick is water resistant by design.
41Hair Elastics That Won’t Break Or Leave Behind Dents
For longer or thicker strands, these seamless microfiber elastics are the best choice. And Beach says she always has one handy. “They leave less of an indent on hair, are gentle on my strands, and snap back into shape with a wash as needed,” she adds. There are several colorful sets in the listing, as well as all-neutral options.
42An Olive Oil Dispenser That Puts Out A Fine, Even Mist
Fill this oil sprayer with your favorite variety of oil, then pull the trigger to spritz it out. “This puts out a fine mist that coats food evenly,” shares Beach who has tried a few other similar products with no avail. The glass bottle has a wide opening for easy filling, no funnel needed.
43A Sampler Of The Best Products From A Cult-Favorite Brand
This Olaplex haircare kit comes with five travel-sized versions of some of the best products from the brand — including the hair protector, shampoo, conditioner, smoother, and oil — for you to experience. Conroy says she was initially skeptical about the whole thing, but after testing out even just the shampoo, she was converted. “After one wash my hair felt better than it had in years,” she explains.
44A Dog-Friendly Door Mat That Traps Dirt
Beach confirms that you don’t necessarily need to have a dog to appreciate the absorbency of this dog door mat (although you will love the mat even more if you do). “It's plush, always looks nice, and keeps floors clean,” she adds, and this is because it’s covered in chenille nubs that trap dirt, moisture, and debris instantly. Choose from a range of sizes and solids in the listing.
45A Nice-Feeling Throw Pillow Cover With A 4.7-Star Overall Rating
With 14,000-plus five-star reviews, reviewers call this throw pillow cover a good value. And Conroy confirms it also “feels as lush as it looks in the pictures.” Made from corduroy with a striped texture, this pick comes in various sizes and 30-plus colors to align with your bedroom or living room decor.
46Nice-Looking Pants That Are Just As Comfy As Leggings
These straight-leg pants will rival your top pair of leggings when it comes to comfort. The fabric is stretchy, breathable, and moisture wicking, and the waistband is wide enough that it won’t awkwardly roll down. All of this and yet, they still look stylish. Beach confirms they make “fantastic travel pants” and points out that they have back pockets — rare for yoga pants.
47Overnight Face Masks That Are Worth The Wear Time
While you do have to wear these deep face masks overnight for top results, Conroy says they’re absolutely worth the time commitment. “I was super impressed with how plump my skin felt after using this mask,” she explains. The masks are formulated with collagen, hyaluronic acid, and other ingredients that deeply hydrate and brighten the skin.
48An Easy-To-Use Mushroom Growing Kit
Mushroom fan? Use this grow kit to grow your own crop indoors year-round. “These really work and you can get a harvest in just a little more than a week,” shares Fiegel. The mushrooms are organic, not genetically modified, and seriously delicious.
49Cotton Sheets That Are Crisp, Breathable & Comfy
Made from 100% cotton, this sheet set is crisp and comfy. “They provide a more natural, breathable feel than microfiber, and they have a nice weight to them,” explains Miller. Included is a flat sheet, a fitted sheet (that fits mattresses up to 16 inches thick), and a pair of pillowcases, all of which wash well. Choose from various colors, patterns, and sizes in the listing.
50A Volumizing Mascara That Doesn’t Clump Or Smudge
“Some mascaras clump on lashes so much, it looks like I have three lashes total,” jokes Anderson. However, this L’Oreal mascara is different since it “keeps them nicely separated,” she explains. It also volumizes and lengthens without any annoying flaking or smudging. This is the blackest black option, but other shades are in the listing based on the amount of drama you’re looking for.
51A Cute Lip Gloss With A Cult Following
This cult-favorite glossy lip gloss is also a favorite of Beach’s. “It has a buttery but not sticky feel and leaves just the right amount of color. It doesn't hurt that it's cute, too,” she notes. Choose from five shades in the listing.
52The Ultimate Pullover You’ll Reach For Year-Round
Looking for the perfect pullover that you can comfortably wear all year long? Beach says this long-sleeve sweatshirt is it. “It's silky, soft, and not too cropped — I have a short torso and it's not quite cropped on me,” she shares. It has a looser fit, classic crew-neck design, and it’s wrinkle resistant. Choose from various colors in the listing.
- Available sizes: X-Small — X-Large
- Available colors: 24
53Velvety Throw Pillow Covers To Change Up A Space
Transform the overall look of any room by slipping these pillow covers over your existing inserts. “These covers are ridiculously velvety and well made — you can trust that high overall star rating,” shares Beach, alluding to the near-perfect 4.7-star overall rating this pick boasts. Four covers are included, and they come in various color choices in the listing.
54An SPF-40 Sunscreen That’s Invisible On The Skin
In line with its name, this Unseen Sunscreen “is truly invisible on the skin and doesn't leave a weird texture or any shininess,” shares Beach who adds that it works well under makeup, too. The SPF-40 pick is water resistant, oil-free, and scentless, making it a top choice for all skin types.
55A Mini Yet Mighty Bluetooth Speaker
Despite its miniature size and next-to-nothing weight, this Bluetooth speaker brings it when it comes to sound. “It can get so much louder than you'd think and the quality is there,” explains Beach who loves taking it on trips or for hangouts outdoors. It can run for up to eight hours on 50% volume; recharge it via the included USB-C cable.
56A Popular Leave-In Conditioner That Detangles, Smooths & Protects
This leave-in conditioner is well-loved on Amazon — boasting 9,000 and growing five-star reviews — and is also one of Beach’s favorite picks. “It does an excellent job of protecting my hair from heat damage and making it extra shiny,” she explains. The spray also detangles to the max.
57A Fridge Deodorizer That Lasts 10 Years
Stinky fridge? Place this long-lasting fridge deodorizer inside to eliminate the odors, not just mask them. “This has been keeping my fridge smelling fresh for over a year — and it should last another nine years,” explains Beach who also actually bought a second one for her pantry. It’s made from stainless steel and no power source is required.
58A Complete Nail Kit That Lasts A Long Time
This nail kit includes a nail prep, base coat, lacquer, and top coat that will give you salon-quality results from the comfort of your home. “I've been so impressed with how long this polish system lasts — I'm hard on my nails, but they don't chip for such a long time,” expresses Beach. Also included is a “revive” coat that restores your look to extend the wear time even further. Select from over 20 color options in the listing.
59An Accurate Luggage Scale To Avoid Airport Drama
This luggage scale ensures there are “no more surprises or extra drama at the airport,” explains Beach. It’ll provide an accurate weight reading (up to 110 pounds) of your bag before you even walk out the door. The device is lightweight and compact, so you can carry it in your bag for the return trip.
60A Special Glass Foot File That Works So Well
This foot file has a unique glass surface to remove dry skin and calluses gently, yet effectively. “You don't need to worry about ending up with any scratches or irritation with this,” promises Beach. “It's faster and works better than anything else I've tried.” Use the tool wet or dry.