17 Brands For Natural Hair You've Probably Never Heard Of

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Dealing with kinky coils is no joke, and when a curly Q stumbles upon a holy grail hair care regimen, straying from tried-and-true products without guidance feels totally out of the question. There’s a reason big names are a naturalista go-to, but lesser-known brands for natural hair are often the best kept secrets.

Maintaining curly hair comes with so much trial and error that it can be overwhelming. Humidity fighters for natural hair are practically the unicorns of the kinky-curly community, a girl’s got to seriously hunt for worthy leave-in products, and nothing dares to come close to the struggle of finding curl enhancers that define and hydrate. It’s no wonder the most popular natural hair lines are constantly hyped; once naturalistas discover curly hair products that actually work, there’s just no turning back. So, must-have brands like Cantu, Camille Rose Naturals, and Carol’s Daughter will likely always have a place in your stash. But it just may do your locks some good to switch it up with the unfamiliar.

Some of the best moisturizers, detanglers, and cleansers come from companies you probably haven’t heard of or tried yet. It's time to get hip to these 17 under the radar brands full of curlicious magic.


Curls & Potions

Healthy Hair Bundle, $57, Curls & Potions

The highlight of Curls & Potions is the brand’s haircare bundles, loaded with everything a curly Q needs to keep waves, kinks, and coils hydrated and styled to perfection.


Moisture Love

Moisture Love Complete Collection, $64, Moisture Love

Complete with a cleanser, conditioner, styling cream, and sealing oil, Moisture Love’s system is the gateway to moisture retention, frizz control, and curl definition. Subscribe to get automatic deliveries of the system on a routine basis and save money on your purchases.


My Honey Child

Type 4 Hair Kit, $50, My Honey Child

The natural ingredients list for every My Honey Child product will blow your mind. This lineup of cleansers, curl refreshers, and styling creams surely promote healthy growth.


Janomi Hair

Janomi Gems Bundle, $49, Janomi Hair

Hands down, the all-star of Janomi Hair’s stock is the Essential Hair and Scalp Oil. Featuring a blend of premium carrier and essential oils, it’s a multipurpose hydrator that definitely nourishes your mane.


Uncle Funky's Daughter

Ultimate Curly Girls Best Sellers Sampler Pack, $22, Uncle Funky's Daughter

Getting your hands on their Defunk Hair Refresher Tonic is an absolute must. An herbal scalp cleanser that neutralizes odors, stimulates hair growth, and soothes itchiness, it’s a buildup buster that maintains curly, loc, and protective styles in between washes.


Lion's Mane Botanicals

Hair Growth and Scalp Elixir, $15, Lion's Mane Botanicals

If there’s any one product to try, it’s the Hair Growth and Scalp Elixir. Its blend of plant oils promotes healthy hair, hydrating with key oils and aiding in moisture retention.


Koils By Nature

Ultimate Deep Moisture Bundle, $97, Koils By Nature

Now adding a lineup of men’s products to their inventory, Koils By Nature truly has it all. A brand that is vegan and cruelty-free, you’ll only find the best natural and certified organic ingredients in their products.


Nubian Heritage

Indian Hemp & Tamanu Deep Treatment Masque, $14.99, Nubian Heritage

Although the brand is arguably more known for their skin and bath collections, there are some worthy hair products behind Nubian Heritage that deserve some shine. Whether your mane is thick, dry, damaged, or fine, there are plenty of moisture-rich options.


CurLUXE Naturals

Buttercream Curl Souffle, $15.99, curlLUXE Naturals

If you’re not sure where to begin with curLUXE, the brand’s customizable Curl Box is a great place to start. This build-it-yourself sample box includes four products for testing on your curl pattern.


Chocolate Kinks & Kurls

Aloe Colada Deep Conditioning Treatment, $13, Chocolate Kinks & Kurls

Natural soaps and creamy hair butters are what you’ll find in the Chocolate Kinks & Kurls stock. With such yummy ingredients, it’s all guaranteed to sooth your senses as you pamper your hair and skin.


BGLH Marketplace

Whipped Butters Full Flavor Sample Pack, $48, BGLH Marketplace

The Black Girl with Long Hair Marketplace is a naturalista’s destination for premium raw hair and body butters. There are whipped shea butters, mango, coconut-lime and so much more available on their site.


Bee Mine Organics

Bee Hold Curly Butter, $13.97, Bee Mine Organics

Perfect for all hair types— color treated and relaxed hair included— Bee Mine products are truly au naturel. Organic shea butter, aloe vera gel, and plenty of botanical extracts are what you’ll find within every single product.


Alodia Hair Care

Wash n Go Style Kit, $50, Alodia Hair Care

There’s a hair kit to suit all curly needs with Alodia. Try the Healthy Hair Starter Kit if you’re not sure where to begin, the Heat Style Kit is perfect for naturalistas favoring blow outs, the Wash n Go set is a quick styling dream, and the Twist and Braid Out bundle is ideal for achieving defined curl results.


Kurlee Bell

Banana Nut and Avocado Deep Treatment, $14, Kurlee Belle

To give your mane the oomph it lacks, look to the Banana Nut & Avocado Deep Treatment, one of the holy grail products from Kurlee Belle that nourishes. It seriously smells just as good as it treats.


Tropic Isle Living

CurlBOX Natural Bundle, $56.94, Tropic Isle Living

You’ll find hair care systems for curls, transitioning hair, locs, and more by Tropic Isle Living. The CurlBox Natural Bundle is a way to get your hands on a little bit of everything the brand has to offer.



Coilements Fall Natural Hair Care Bundle, $50, Soultanicals

Soultanicals not only has an amazing hoard of hair care, but clever product names like “Can’t Believe It’s Knot Butta” and “Honey, I Shrunk the Frizz” will make you fall in love with their brand. Shop by texture to discover a regimen that will enhance your mane like never before.


Wonder Curl

Get Set Hair Jelly, $15, Wonder Curl

There’s nothing quite like the Get Set Hair Jelly, an aloe vera juice based gel that smooths and controls frizz to keep coils fabulously defined all day. Infused with pro-vitamin B5, it strengthens your strands as it holds, too!


Maybe you’ve come across these amazing brands and have yet to dabble in their inventory. Maybe it’s all new to you. Whether you’ve checked them out before or not, these lesser-known brands are proof that there are always worthy options beyond the most popular natural hair care.