Emma Stout
Emma Stout is a Staff Writer at Bustle, where she covers beauty news, product launches, viral trends, and the many ways pop culture shapes what we’re putting on (and in) our faces.
Before joining Bustle, she wrote for Interview Magazine. She holds a master’s degree in Magazine Writing from NYU’s Arthur L. Carter Journalism Institute.
She identifies as a Carrie from SATC, a Hannah from Girls, a Southern girl with a Valley girl accent, and a proud member of the Lumbee tribe of North Carolina. When she’s not busy blogging, she likes to flip through Kim Kardashian’s selfie book and mourn her graveyard of likes on TheRealReal.
Accidentally Chic
The Case For Leaving Your Makeup Clips In
TikTok’s favorite getting-ready tool is officially too good to take out.
Beauty
Meet The Eco It Girls Leading The De-Influencing Beauty Movement
These eco-conscious creators are reshaping how we shop, use, and think about products.
Bronzer 2.0
The Anti-2016 Bronzer Trend Has Arrived
A celebrity makeup artist reveals how to achieve the "suede bronzer" glow.
Beauty
Becky G Doesn’t Do “No-Makeup Makeup”
The singer shares her beauty essentials, including the fragrance that makes her “feel like a boss.”
Hair Inspo
"Waterfall Waves" Make Your Hair Look Instantly More Expensive
The trend that's bringing vintage hair into its undone era.
Bling Bling
This Is Your Sign To Put Sequins On Your Nails
Proof sparkle can be more wearable than you think.
Blunt & Bold
The "Japanese Bob" Is Summer's Ultimate Power Cut
With its clean lines and precise shape, the look is chic, controlled, and full of edge.
Undone Beauty FTW
The “Makeout Lips” Trend Proves Lipstick Looks Better Messed Up
Think soft-matte, smudged finishes straight out of a 2000s rom-com.
Hair Inspo
“Helmet Hair” Is About To Replace Your Slick-Back Bun
The molded hairstyle gives the classic bun a sharper, more fashion-forward update.
Trend Watch
"Bubble Nails" Are About To Pop Off This Summer
The 3D design was spotted on Hailey Bieber and Yoonchae at Coachella.
Beauty
This ABH Brow Pencil Stopped Me From Booking My Tint Appointment
The brand's latest launch creates the most natural-looking brow hairs I’ve ever drawn.
Glam Shift
When Did Makeup Stop Being So Sexy?
Selena Gomez’s viral smoky eye sparked a bigger realization: people miss makeup that actually looks done.
Beauty
Simone Ashley's $15 Drugstore Mascara Is The Star Of Her Minimalist Routine
The multi-hyphenate shares her go-to skincare products, including the sheet mask she stocks her fridge with.
Perfectly Bubbly
TikTok's "Aperol Spritz" Nails Are Buzzing For Summer
Might as well match your manicure to your favorite cocktail.
Celebrity Beauty
Cardi B Says She's "Scared" Of Instagram Live
The rapper chats with Bustle about her haircare line, her beauty icons, and what she wishes people knew about Afro-Latina hair.
An Investigation
An Expert Explains What Hot Pilates Is Really Doing To Your Hair
A viral TikTok debate claims heated workouts are frying your strands.
Beauty
16 Festival Beauty Products Worth Headlining Your Carry-On
Curated by Bustle editors who don’t mess around with melt-prone glam.
Plot Twist
The Anti-French Tip Is Taking Over
Take the classic design, flip it — then reverse it.
Snip Snip
Spring's Haircut Trends Are All About The Soft Chop
From cloud curls to bubble bixies, this season is all about effortless movement.
Seoul Glowy
Your K-Beauty Skin Care Cheat Sheet
Behold, the buzziest brands to know.
