Emma Stout
Emma Stout is a Staff Writer at Bustle, where she covers beauty news, product launches, viral trends, and the many ways pop culture shapes what we’re putting on (and in) our faces.
Before joining Bustle, she wrote for Interview Magazine. She holds a master’s degree in Magazine Writing from NYU’s Arthur L. Carter Journalism Institute.
She identifies as a Carrie from SATC, a Hannah from Girls, a Southern girl with a Valley girl accent, and a proud member of the Lumbee tribe of North Carolina. When she’s not busy blogging, she likes to flip through Kim Kardashian’s selfie book and mourn her graveyard of likes on TheRealReal.
Beauty
These Creators Built The Beauty Community They Wanted To See
Bustle’s 2026 Beauty Icons are redefining what the industry looks like — and who it’s actually made for.
Hair Defense
Finally, A Bang Hack That Can Survive A Gust Of Wind
Ella Langley’s viral lash glue trick promises to actually keep fringe in place.
Pretty In Pink
"Cherry Blossom Blush" Is The Romantic Makeup Trend Taking Over TikTok
Think pale pinks and soft lilacs that create a diffused, watercolor-like flush.
More Sparkle, Please
This Summer, French Tips Are Entering Their Bedazzled Era
The trinketification of fashion has officially reached manicures.
Fringe Fatigue
Welcome To The Forehead Renaissance
Inside beauty's quiet backlash against bangs in favor of flexible, reversible styles.
Color Correction
Everyone Is Recovering From “Blonde Blindness”
A celebrity colorist explains why blonde hair is getting warmer, softer, and shinier.
That Glow Though
Fenty’s New Soufflé Bronzer Is Basically Permanent Golden Hour
The cushiony, easy-to-blend formula lives up to the hype.
Unfiltered Beauty
Anti-iPhone Face Makeup Is For People Tired Of Looking Airbrushed
On TikTok, creators are sharing tips for looking less algorithmic and more alive.
Mani Inspo
"Pill Nails" Put A Graphic Twist On Classic French Tips
The Korean manicure trend features color-blocking and blunt horizontal lines.
Glazed Gaze
The "Wet Lash" Trend Is Like Bedhead For Your Eyes
It's making the case for sweaty, smudged mascara.
Pluck Pluck
"Facelift Brows" Are The Celebrity Trick To A Sculpted Look
The straighter, more elongated shape has been showing up on everyone from Ariana Grande to Emma Stone.
Polish Power Couples
It's The Summer Of The Two-Tone Manicure
Why pick one color when you can wear two?
First Look
Huda Kattan Knows Exactly What Her Comments Section Wants
The beauty founder breaks down the brand’s first scent: Easy Bake Intense.
Trend Spotting
The Case For "Fawn Freckles," Summer’s Prettiest Makeup Trick
As spotted on everyone from Hailey Bieber to Zoë Kravitz.
Bustle Exclusive
The Secret To Ashley Graham’s Lit-From-Within Met Gala Glow
An exclusive peek at how she achieved her radiant, skin-first makeup look.
Matte Done Right
I Put Selena Gomez’s Wedding Foundation To The Test
The one-step base promises to even out skin tone, blur pores, and hold up against sweat and humidity.
Accidentally Chic
The Case For Leaving Your Makeup Clips In
TikTok’s favorite getting-ready tool is officially too good to take out.
Beauty
Meet The Eco It Girls Leading The De-Influencing Beauty Movement
These eco-conscious creators are reshaping how we shop, use, and think about products.
Bronzer 2.0
The Anti-2016 Bronzer Trend Has Arrived
A celebrity makeup artist reveals how to achieve the "suede bronzer" glow.
Beauty
Becky G Doesn’t Do “No-Makeup Makeup”
The singer shares her beauty essentials, including the fragrance that makes her “feel like a boss.”
