e.l.f.’s Limited-Edition Sticky Merch Is Giving Us All The ’90s & Y2K Feels

Run — don’t walk — before it all sells out.

by Allie Fasanella
e.l.f. Cosmetics

It’s not a drill, folks: e.l.f. Cosmetics just dropped a new limited-edition line of customizable merch that’s set to sell out ASAP. (This should come as no surprise considering what a viral sensation the brand’s become on TikTok.) Inspired by their fan-favorite Power Grip Primer, e.l.f.’s new Sticky Shop Merch collection brings all the ’90s and early aughts nostalgia, featuring slime — yes, slime — a varsity letterman jacket, and a classic baseball-style cap.

The best part? The 100% vegan and cruelty-free brand’s merch is fully customizable with its Power Grip Patches, which can easily be adhered to the jacket or hat. Not only is this a super fun element that really sets the merch line apart, but it’s also awesome as it also allows you to switch up your look depending on your mood or whatever sartorial vibe you’re going for.

Suffice it to say, this is hands-down the coolest merch collection from a beauty brand to drop, ever. And, get this: e.l.f. is making a $100,000 donation benefiting the Whale and Dolphin Conservation (WDC) — a nonprofit whose mission is to protect whales and dolphins — with proceeds from the Sticky Shop Merch collection up to $25,000 also benefiting this important cause. (We urge you to read up on their amazing work here.)

Check out the full collection — and if you know what’s good for you, shop it before it’s gone.