In Feb. 2022, the UK’s beloved pastry goods outlet Greggs collaborated with Primark on its first-ever clothing collection in its 83-year history. (Yes, really). Both Greggs and Primark confirmed the unique high street partnership in a social media campaign that both confused and amused shoppers in the UK, and the collab subsequently sold out within days. Now the sought-after collection is back, this time with a festival vibe.
Launching on Aug. 5 in all Primark stores across the country, an extra 10 items have been added to the original 11-piece collection including Croc-style shoes, sliders, bodysuits, basketball jerseys, varsity jackets, and even bumbags. There will be a “limited pre-sale of items” per Manchester Evening News, as well as a “mini-festival experience” courtesy of the ‘Snackfest’ bus which will stop off in five major cities across the UK. There you’ll be able to purchase some of the latest items from the collection prior to launch, with a limit of 2 per customer on every product. There will also be “live music, competitions, and special guest appearances”.
You can find the ‘Snackfest’ bus in these locations:
- Brighton: Jubilee Square, 27 July, 11am – 5pm
- Manchester: Cathedral Gardens, 29 July, 11am – 5pm
- Liverpool: Liverpool One Paradise Place, 31 July, 11am – 5pm
- Glasgow: Argyle St, 2 August, 11am – 5pm
- Newcastle: Northumberland St, 4 August 11 am – 5pm
The initial collection, which launched Feb. 8, consisted of hoodies and sweatshirts available in off-white and grey, a black tracksuit set, and a blue and black t-shirt range including some “iconic” Greggs-themed designs, per Evening Standard. The collection also boasted a full range of accessories that included a reversible Greggs logo bucket hat, themed socks, sausage roll boxers, trainers, and sliders.
What’s more, the collaboration also saw Primark, Birmingham — the UK’s largest store in the retailer’s franchise — become home to the UK’s largest Greggs.
Having opened it’s doors on Feb. 12, the ‘Tasty By Greggs’ cafe took over the store’s mezzanine level with a 130-seater café selling customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee, alongside food-to-go.
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