In an unexpected beauty move, supermodel and high-fashion icon — Hailey Bieber, of course — opted for a loose, messy braid at the 2022 Grammys. Paired with a simple, yet endlessly elegant floor-length white silk gown from Saint Laurent by Anthony Vaccarello, this was a different ’do for the A-lister who typically shows up to red carpet events wearing her long hair down with natural, textured waves.
Queen of all things understated and effortlessly minimal, the skin care lover (who has been teasing the launch of her beauty brand, Rhode) is all about enhancing her natural radiance — and her thin, whimsical braid is yet another example of what’s become her signature approach to glam. Styled by Bryce Scarlett, the celebrity hair guru who’s worked with stars like Margot Robbie, Kaia Gerber, and Lily Aldridge, exclusively used FEKKAI products on Bieber’s chocolate brunette strands. With face-framing layers and a timeless, trendy middle part, Scarlett finished off the simple braid with a clear elastic band.
Perhaps the best part of Bieber’s dreamy look? It just might be the easiest red carpet hair to recreate yet... and, lucky for you, Scarlett shared exactly how he created the sleek Grammys braid.
In a statement, Scarlett said he was inspired by the “elegant simplicity” of Bieber’s silk column gown and wanted to complement it with a soft, clean braid.
To create it, he first applied a dime-size dollop of FEKKAI’s Shea Butter Intense Oil and a slightly larger quarter-size amount of the Brilliant Gloss Multi-Tasking Perfecting Creme to Bieber’s shampooed, damp hair. After detangling her strands, he sprayed through the lower half of her hair with the Full Blown Volume Dry Texturizing Spray, allowing for the braid to have some ‘grit’ for long-wear. Pulling forward a few face-framing strands, he then began braiding her hair about two inches from her ends before securing it with a clear elastic.
Et voilà — it’s that easy.
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