Style
How The All-New Genesis G90 Takes Korean Design To An Audacious New Level
By harmoniously balancing intuitive design with a playful sense of spontaneity, this cutting-edge car is building a new kind of legacy.
It’s 2022, and the cool kids are no longer driving the proverbial whips name-dropped in many a top-40 chart topper since forever. As is the case with pop music, fashion, and design, the most cutting-edge cars are now being inspired by Korean trends.
Take for instance the Genesis G90—the Korea-based brand’s flagship model—a luxury sedan that simultaneously simplifies and evolves the aesthetic and engineering boundaries of luxury automotive. Inside and out—from its progressive technology to its modernistic look—the Genesis G90 is a marvel of modern design.
With a form and style inspired by the traditional tenets of Korean composition, the all-new Genesis G90 harmoniously balances functional simplicity and playful spontaneity to create a seriously chic car. Read on to learn some of the ways that the Genesis G90 pushes Korean design to an audacious new level.
1. The Art of Simplicity
Many people associate ultra-simple functional modern design with Scandinavian architecture and interiors, but this philosophy is also very Korean. This is apparent in the design of the all-new Genesis G90. From the rear quarter to the hood, the car’s form curves in a streamlined arc, then levels out, lending its silhouette a sense of intentional fluidity. Its two-line headlamps and tail lights are designed as two parallel lines, creating a sleek look on the road.
Inside, the G90 embraces the beauty of white space, a common practice in Korean design. This signature aesthetic theme gives way to a homey and comfortable feeling thanks to the G90’s expert sense of proportion. Its high-definition interactive control panel screen perfectly blends with the dash without imposing on your windshield visibility. Additionally, the seats are cozy without being overly bulky, creating an extra-roomy interior feel.
2. Playful Spontaneity
The design of the Genesis G90 pushes progressive improvisation to refreshingly new heights, from the tessellated front G-Matrix grille to the parabolic curve of the car’s iconic silhouette. This theme carries over to the car’s interior which is full of curved accents, including the front dash, the center console, and the backseat center armrest.
Inside, you’ll find a spacious cockpit replete with some of the newest innovations to hit auto. With the Mood Curator, both front and rear passengers can customize signature fragrances (like aromatherapy on-the-go), customize ambient interior lighting, and choose soothing music all designed to match your mood. In addition, the car’s audio even reflects its sophisticated yet refined grille pattern as seen in its custom speakers courtesy of world-renowned audio experts Bang & Olufsen.
3. Perfect Harmony
In Korean design, all of the elements of a composition should exist in harmony with one another. The all-new Genesis G90 puts this principle to the test in discerningly understated, functional, and atmospheric ways. The interior of the car has a natural flow, with its rounded, Nappa leather-upholstered seats and low-lying, flat center console, which almost unifies the front and back seats. Matte finished wood trim accents on the dash and custom leather upholstery perfectly complement each other, adding a sense of naturalism to the sheet metal engineering marvel it is on the outside.
Genesis' design philosophy creates beauty through balance and harmony – and in the G90, they have achieved their masterpiece. Simultaneously futuristic yet classical, simple yet audacious, sensitive yet daring, the G90 is a finely crafted jewel that playfully demands to be driven.
