Pride Month has just begun and already,
questions are being raised about companies’ true commitments to the LGBTQ+ community. Too often, big-name brands will slap a whimsical rainbow motif on a T-shirt and pocket the profits, their action ending there. Some even donate to politicians who are against LGBTQ+ rights, while still claiming they support gay pride come June.
Thankfully, this year many fashion brands have debuted Pride 2023 collections with intention — lines that give back to the community in real, tangible ways, instead of monetizing it. The below list features only retailers that are accompanying their (still whimsical and rainbow motif-ed) collections with action, education, or monetary pledges.
That being said, there’s no shortage of style in these meaningful drops. Customers can shop platform sandals
with a Pride-themed twist, cheeky totes that celebrate gayness, elevated timepieces encrusted in rainbow gems, and even festive, size-inclusive lingerie (naturally, that’s first on the list).
Ahead, you’ll find 18 beloved brands — UGG, Savage x Fenty, Dr. Martens, Levi’s, and beyond — that are not only creating Pride clothing and accessories in celebration of the LGBTQ+ community, but are also donating to the cause. Rainbow capitalism? Never heard of her.
1 Savage X Fenty
Colorblocked bustiers, mesh undies, and logo-clad loungewear line Savage X Fenty’s 2023
Pride collection. To launch the capsule, the brand partnered with the Clara Lionel Foundation, which was founded by Rihanna in 2012. Savage x Fenty will also be contributing to organizations making a difference in queer communities. 2 Levi’s
To support its
Pride 2023 collection, which includes embroidered jackets, shirts, and hats, among others, Levi’s is making its annual $100k donation to Outright International, an organization working to advance human rights for LGBTQ+ communities globally. 3 UGG
In addition to UGG’s colorful
pride collection (a must-watch every June), the brand will be donating $125k to the It Gets Better project, a non-profit that connects LGBTQ+ youth worldwide and inspires them through media programming and educational resources. 6 Skagen
Skagen not only stocks Pride accessories, but
adorable gifts like home decor and cute cards for the LGBTQ+ folks in your life. 100% of the proceeds through June 30, 2023 will be donated to Interpride, an international organization whose mission is to achieve legal, social, and cultural equity of sexual orientations, gender identities and expressions, and sex characteristics. 7 Teva
This year, Teva launched
three new styles to commemorate Pride — all of which are brightly-colored stompers perfect for the outdoors. The label is also donating $20,000 to nonprofit one.n.ten’s Camp OUTdoors program, which is dedicated to teaching LGBTQ+ youth leadership skills in the outdoors. 9 Dr. Martens
This year, Dr. Martens commissioned queer artists
Loveis Wise and Fuyuki Kanai to give two classic boots Pride-themed updates. The 1460 boot, for example, got a manga-inspired makeover with illustrations of inclusive relationships.
Aside from launching meaningful new styles, Dr. Martens is also donating $200k to
The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ youth. 10 DKNY
To celebrate everything Pride, DKNY called upon artist Tim Singleton to create a rainbow-hued “proud and empowered logo.” Aside from
new products, the brand is continuing its partnership with the Hetrick Martin Institute, the oldest LGBTQ+ youth services organization in the US, for the fifth consecutive year. DKNY will be matching all donations made to HMI up to $25k. 13 Fossil
This year, Fossil is donating $50k to
The Trevor Project in support of their life-saving crisis services, education, and advocacy programs for LGBTQIA+ youth. In total, the watch-maker has donated $275k to the organization since 2021. Separately, Fossil has also released their annual Pride collection which includes a watch, a ring, and a pendant. 14 Kohl’s
Kohl’s is releasing limited edition collections with queer-owned brands
The Phluid Project (think: “You Do You” crop tees) and TomboyX (a line of gender-affirming underwear and sleepwear). The retailer is also donating $100k to The Trevor Project, its regular partner. 17 Hollister
Like last year, Hollister will be donating $250k to
GLSEN, a group aimed at creating safer educational environments for LGBTQ+ youth in K-12 schools. The full pride collection ranges from XXS-XXXL and is gender inclusive. 18 Happy Socks x The Phluid Project
As expected, Happy Socks’ are made even happier with a smattering of bold hues and fun Pride-ready prints. After already raising $160k for their annual efforts, this year, they’re partnering with
InterPride, which will be the beneficiary of part of the collection’s proceeds.
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This article was originally published on
June 2, 2021