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From the classic, model-off-duty look to the ‘clean girl’ aesthetic on TikTok, brands are jumping on the athleisure trend faster than your Gen Z cousin can send you TikToks. One brand that has dominated this sector? SKIMS. Kim Kardashian launched it in 2019 with shapewear. Almost four years later, it’s now worth $3.2 billion, encompassing loungewear, pajamas, swimwear, and more athletic staples.
Fashion girlies are always on the hunt for dupes of Kardashian-cosigned looks though — SKIMS most definitely included. And going a step further than merely finding more wallet-friendly price points,consumers have turned to social media in search of the same butter-soft feel and laid-back look, but from Black-owned fashion brands they can wholeheartedly support — and trust me, there are plenty.
To aid in your search, I’ve gathered up the best SKIMS dupes you can shop, instead of furthering celebrity capitalism (I said what I said).