Superdrug Now Sells UOMA’s Sister Brand UOMA By Sharon C

Beauty

Superdrug Now Sells UOMA’s Sister Brand

Plus, four other beauty launches to check out this week.

November 18, 2022

UOMA By Sharon C

We may receive a portion of sales if you purchase a product through a link in this article.

The beauty industry’s limited definition of what (and who) is considered “beautiful” has been woefully limited for far too long. Thankfully, there is change afoot, making the industry more inclusive for women of colour and the trans community. And even more importantly, there’s amazing individuals out there leading the charge. Case in point: UOMA founder and Make It Black campaigner, Sharon Chuter, and her latest launch.

"UOMA by Sharon C is delivering on our promise to continue to set the bar for true non-performative inclusive beauty,” Chuter explains of the brand which has launched exclusively at Superdrug and aims to cater to customers of every skin tone, gender, size, age, lifestyle, sexual orientation and more. And its affordable (prices starting from just £6) as well as sustainably produced, featuring naturally-derived, vegan, cruelty-free formulas, and 100% recyclable packing.

Flawless IRL Au Naturel Tinted Skin Perfector is available in 28 shades, melts onto skin, blurs imperfections, and (thanks to green coffee extracts) leaves your skin look plumped and perfected. There’s also high-shine glosses, stains, oil hybrids, and creamy sheer lipsticks to leave your pout soft, hydrated, and drenched with pigment. The One and Done Complete Brow Stylers team a precision pencil and strong hold gel which soften, polish, and define your brows. When you’re all done add water to the Go Awf! Water Activated Cleansing Pads which leave your skin feeling clean and fresh, without damaging the planet.

Beyond UOMA by Sharon C’s Superdrug arrival, there’s a fair few other exciting beauty launches to have on your radar this week. Keep reading to find out more and, if it is bargains you are after, then do check the best Black Friday beauty deals to bookmark ASAP.

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UOMA by Sharon C Flawless Irl - Blush - Certified Love

Superdrug

There’s something gorgeous about softly flushed cheeks during colder months, especially when dipping temperatures can take away your natural glow. The satin soft formula of this skin-loving blusher boasts skin melt technology which adapts to your complexion’s undertones, whilst an infusion of sunflower wax and squalene nourishes and locks in moisture. The expertly edited selection of eight shades means there’s something and with it’s purse-friendly price it definitely won’t disappoint.

Urtekram Sweet Ginger Hand Cream

Urtekram

Danish beauty brand, Urtekram’s plant based products and packaging are the perfect solution for shopping sustainably without draining your budget. Not only does this gorgeous, cost-friendly hand care hero pamper mitts with a nourishing blend of hydrating aloe vera and moisturising shea butter and natural, it also refreshes with its delicious, spirit-lifting aroma. It also scores big points for its biodegradable formula and Vegan Society and Ecocert Cosmos Organic certification.

Static Jam Root Revamp & Lift

Static Jam

As the festive season approaches and thoughts turn to creating glamorous party looks, it’s the perfect moment to bring a product delivering volume into your beauty arsenal. This heat-activated volume-booster takes your mane from “meh” to “va-va voom” when spritzed onto damp roots, blowdried thoroughly and styled with a hair brush or your hands. Need to get ‘next day volume’? Spritz onto dry hair, blast with your hairdryer and standout silhouettes are yours throughout the holidays.

16|11 Multi Pathway Depigmenting Treatment

16|11 Labs

This intensive treatment literally stops pigmentation in its tracks. It’s complex formula features a blend of depigmenting molecules which reduce pigmentation and erythema by limiting melanin production and skin inflammation. It also harnesses pioneering technology which blocks and controls the melanogenesis process which contributes towards pigmentation. Alongside moisture and elasticity-boosting hyaluronic acid, it also contains actives which slow down glycation and prevent oxidative ageing so skin looks brighter, evened out, and smoother. Impressive stuff.

A Stupid Candle For My Stupid Mental Health

Self Care Company

If you or a loved one finds the holiday season challenging, then this collaboration between boutique candle brand Self Care Co and on-demand metal health service The Self Space could be the perfect way to get create a calmer Christmas. Not only does this aromatic blend make your surroundings cosy, it soothes with it’s spirit-lifting notes of lavender, bergamot, and patchouli. With 10% of its profits going towards providing people from low-income situations with therapy, its the perfect way to spread the message of self-care.