You Heard It Here First

You Heard It Here First

A Supermodel & Her Hairstylist Take On Clean Beauty

From its ingredient-conscious formulas to its compostable packaging, Maison Beaux wants to rethink what luxury hair care can look like.

By Emma Stout
You Heard It Here First

Contrapposto Is Applying The Tweakment Philosophy To Perfume

Meet the beauty house translating its refinement-first ethos into fragrance.

By Rachel Lapidos
You Heard It Here First

Your Old Navy Haul Just Got A Lot More Fragrant

The retailer’s latest beauty push includes seven fragrances created with a cult-favorite perfumer.

By Emma Stout
You Heard It Here First

Meet Funner, The Hair Care Brand Bringing Fashion To The Shower

The salon-born brand pairs professional formulas with fashion-world credentials.

By Emma Stout
Beauty

Meet Leaked Labs, The Viral “Lab Sample” Beauty Brand

The Lipstick Lesbians’ latest venture turns product development into a public experiment.

By Emma Stout
Beauty

Onyx Professional Is Giving Foot Care Its Main Character Moment

The cult-favorite drugstore brand is on a mission to beautify your pedi game.

By Emma Stout
Beauty

Meet Iope, The Cult K-Beauty Brand Derms Compare To Skinceuticals

Everything to know about the legacy brand known for its innovative anti-aging formulas.

By Emma Stout
Beauty

The Hairstylist Who Defined 'Stranger Things' Hair Bottled Her Secrets

Meet Hindsgaul Hair, the four-part system defined to fight buildup.

By Emma Stout
Beauty

Savannah James Is Reframing The Clinical Skin Care Convo — Literally

She enlisted the help of Howard University to create inclusive formulas for all skin tones.

By Daisy Maldonado
Bustle Exclusive

DAISE* Is Bringing Joy To Your Self-Care Routine

Meet the fragrance-forward beauty brand that’s about to blow up on TikTok.

By Rachel Lapidos