5 SHEGLAM Products To Keep On Your Fall Radar, According To A Celebrity Makeup Artist

If you’ve been dreaming of pigment-packed eye color and wishing you had a reason to put on lipstick again, then you’re in luck: This fall, makeup finally feels like makeup again. "We’ve had so many seasons of the clean-girl aesthetic, and I think people are ready to have a little more fun with their makeup while still keeping the skin looking fresh and modern,” says Ash K Holm, celebrity makeup artist and SHEGLAM global beauty partner. What’s different is that it’s not necessarily that your makeup is heavier. Rather, "it’s about bringing dimension and color back into your look in a way that still feels effortless and wearable,” she says.

That begins with your complexion. "I always want coverage where I need it without making the entire face look covered," Holm says. That dewy glow that might have looked at home at the beach? Swap it in for a soft-focus or satin finish.

Get ready to take your eye look up a notch. "Eye makeup took a backseat for a while because everyone was focused on that very minimal, clean aesthetic,” Holm says. “Now we’re seeing eyeshadow and dimension come back, but that doesn’t mean you need to create a complicated five-shadow eye.” She’s been loving the glazed eye look, which brings in subtle shimmer and depth in a way that feels elegant — but is easy to pull off.

This fall, think spice: "I love taking colors we naturally associate with the season — chocolate browns, berries, and deeper reds — and finding ways to make them really wearable,” says Holm.

With that, here’s what she relies on in her kit to create the perfect fall look all season long.

Blurring Base

Your complexion isn't complete without a blurring primer, especially if you're going for a soft-focus finish. So Holm recommends starting with the SHEGLAM Good Grip Ultra-Blur Primer. It might not seem so important, but a good primer can make a ton of difference in your final look. "As a makeup artist, I’m always thinking about skin texture before I even apply foundation," she says. "I want the complexion to look smooth and perfected without relying on layers and layers of coverage."

SHEGLAM’s Good Grip primer in particular creates a smooth canvas as her starting point for the complexion. And let’s not forget the skincare: The formula is powered by niacinamide (which minimizes the look of pores and keeps shine at bay), and helps makeup stay put and look fresh all day.

Fresh Foundation

Cushion foundations are officially back — and for good reason. SHEGLAM Lumi Lock & Go Cushion Foundation creates a satiny, skin-like finish with buildable coverage, according to Holm. Plus, it’s forgiving: "You can really stretch this foundation and get coverage exactly where you need it without overwhelming the skin,” she says. “The best part is how weightless it feels and the almost satin-like finish it gives the complexion." Bonus: Its combo of sodium hyaluronate (a form of hyaluronic acid) and vitamin E give skin lasting hydration, while the serum-cream texture melts in for a seamless finish.

For the most natural finish, tap the cushion foundation into your cheeks with the sponge applicator, since "that's typically where we need the most coverage," she says. From there, she uses any remaining foundation on the sponge and sweeps it out to the outer edges of the face — rather than reupping it and piling more product on the skin. Paired with the Good Grip Primer, this creates the perfect, soft-focus canvas for the other details like cheeks, eyes, and lips. Then from here, “I can decide exactly where I want to bring luminosity back into the makeup,” Holm says.

Glazed Eyes

Glazed eyes are here to add some glimmer and dimension without requiring a million steps or complicated brush techniques. To make the look as easy and approachable as possible, Holm reaches for SHEGLAM's Lunar Jelly Frosty Eyeshadow Sticks. With these sticks, "you get this beautiful scattered pearl effect without having to work with traditional loose shimmer or deal with eyeshadow fallout," she explains.

Better yet: They’re versatile. You can wear them on their own, or amp up the drama by blending a matte shadow into the crease, she says. "You can also use them over an existing eyeshadow look as a topper," Holm says. "It gives you that dimensional, glazed effect that catches the light when you move." She can't get enough of Pearl Matrix, which is a gray-toned nude with a silver sparkle to it. But "going into fall, I’m also really into Frozen Cocoa and Caramel Candy," she says. Caramel Candy leans a warm brown with a silvery sparkle, while Frozen Cocoa pairs its rich brown base with a gold-flecked sheen.

Softer Blush

If blush was persona non grata all summer, it deserves a reintroduction (and maybe an apology). To make blush feel extra-fresh for fall, play with your shades. "I’ve been mixing and customizing blush rather than treating the shade in the tube as the final color,” Holm says. “With the Squeeze & Dot Matte Blush Paint, I can take a richer shade like Chili Rouge and adjust it depending on the complexion and the rest of the makeup.” Chili Rouge is a punchy red-pink, while Painted Peony — another favorite of Holm’s — is a softer rosy pink.

Then, she turns to Gray-tiful, which (like the name implies) has an actual gray color, to cool down or neutralize a warmer blush. "It gives you so much more control over your final shade," she says. Doing this might sound intimidating, but the Squeeze & Dot Matte Blush Paint is especially forgiving (just sheer it out if you want), and its creamy formulas are actually made with experimentation in mind. "The idea of approaching makeup like an artist — mixing colors, adjusting tones, and creating something specifically for the person in your chair — is something we’re going to continue seeing more of,” says Holm.

Locked-in Lips

If you want to switch things up from glazed eyes, shine the spotlight on your lips with the SHEGLAM Glazed & Locked Glossy Lip Tint. This is where the more neutral hues of fall can make the biggest impact. "For lips, Sepia Kiss and Honey Whip are beautiful ways to bring those brown fall tones into the look, while some of the richer shades can give you more of that berry-inspired fall lip," says Holm. (Sepia Kiss is a deeper, more dramatic brown shade, whereas Honey Whip is a warm neutral that’s perfect for everyday wear.)

SHEGLAM’s Glossy Lip Tint is the perfect complement to the rest of your look. Paired “with a more perfected satin or soft-matte complexion, that contrast keeps everything feeling modern,” says Holm. But while they go on with a high-shine tint, they eventually dry down to a natural-looking, long-lasting stain. Better yet, the formula isn't sticky or drying — so your lip color stays on point without compromising.