Deanna Pai
Deanna Pai is a freelance writer and editor who’s been covering beauty, health, and wellness for more than a decade. She graduated with a B.A. in English Literature from Northwestern University in 2011, followed by several years on staff at magazines like Vogue and Cosmopolitan. In the years since, she’s written for a wide range of outlets, including Vanity Fair, Allure, New York Magazine, Women's Health, Glamour, and more. She’s also stepped in as an interim editor for both commerce and beauty teams and helmed countless beauty awards.
In addition to her editorial work, Deanna has led content creation and copywriting for both established beauty brands, such as Lancôme and Living Proof, as well as viral start-ups like Glow Recipe, Cocokind, and Vegamour. Whether through brand blogs or marketing emails, she utilizes her storytelling skills to hone brand mission, communicate core values, grow customer loyalty, and educate on products and ingredients—always with an eye to SEO.
Deanna has also served as an editorial consultant for Covergirl, Nexxus, and Thayers Naturals. In the meantime, you can find her in the New York City suburbs, where she lives with her husband and daughter and enjoys long walks, hot tea, and good books. Learn more about her work on LinkedIn.
Life
10 Years Later, One Family Reflects On The Support That Changed Everything
Ronald McDonald House gave the McBride family a place to stay when their newborn was in the NICU.
Salon Fresh
Don’t Let Your Shampoo Sabotage Your Hair Color
Vibrant color starts with wash day.
Beauty
4 Parts Of Your Beauty Routine To Avoid When You Have Atopic Dermatitis
Add moisturizer, subtract these habits and ingredients.
Hair Goals
Your Guide To Getting That Glass-Hair Shine At Home
Commercial-worthy strands, right this way.
Moisture Matters
Your Hair Doesn't Need More Moisture — It Needs The Right Kind
Not all dry hair is created equal.
Beauty
5 Habits To Avoid If You’re Dealing With Seborrheic Dermatitis
There are effective treatments out there, but it’s easy to mess things up if you’re not sure what you’re working with — or the right way to fix it.
Heat Check
The Best Heat-Protectant Sprays Of 2026
Keep dry, damaged hair to a minimum.
Beauty
5 SHEGLAM Products To Keep On Your Fall Radar, According To A Celebrity Makeup Artist
Ash K Holm is sharing the secrets for the must-have products to pull off all the best looks of the season.
Beauty
Flaky Scalp? Your Hormones Might Be to Blame
They can cause shifts on your scalp that let seborrheic dermatitis thrive.
Wellness
5 Ways To “Touch Grass” — With Or Without A Backyard
Going on a nature hike isn’t the only way to reap the stress-relieving, mood-boosting benefits of the outdoors.
Wellness
Instead Of Doing All The Things, Try Monotasking
Firing on all cylinders might seem helpful, but it can also cost you time, focus, and accuracy.
Wellness
Stop Wasting Your Downtime By Doom-Scrolling
There are better ways to spend your spare time.
Wellness
How to Get Your Life Together Without Burning Out
If your to-do list is out of control, consider making these tiny tweaks to fix it.
Beauty
SHEGLAM’s Peel-Off Liner Is Proof That The Low-Maintenance Beauty Trend Is Here To Stay
Touch-ups? Who has the time?
Wellness
It’s Migraine and Headeache Awareness Month, And We're Debunking 4 Of The Internet’s Favorite Household “Cures”
They might give some relief, but not in the way influencers are claiming.
Wellness
R&R At The Ranch: A Peek Inside Bustle & Cetaphil’s Seasonal Skin Reset
Beauty
How Beauty Became Part Of The Safe Sex Conversation
What it means when a makeup staple stands for something bigger.
Beauty
Last-Minute Gifting Just Got A Whole Lot Easier Thanks To Sephora’s Fragrance Sale
Save 20% on perfumes for everyone on your list.
Beauty
The Lazy Girl’s Guide To Blinged-Out Skin With SHEGLAM’s New Highlighter
Shopping
9 Editor-Approved Luxe Gifts That Will Elevate Your Holiday Gifting
They’re perfect for the VIPs on your list.
