Among the rainbow of hues you can pick from to apply to your lips, there’s one shade category that’s been exponentially rising in popularity: plum lipsticks. The bold class of burgundies and rich purples are currently the it-color to grab for your makeup bags — and some shades’ fandoms are so devout they’ve become increasingly difficult to get your hands on.
“I’m noticing a lot of soft plums and wine,” New York City-based makeup artist Molly Thompson-Tubridy tells Bustle. According to data from Spate, a consumer trend platform, there are an average of 4,800 searches in the U.S. each month, and growth has increased by 549.1% since last year. But Thompson-Tubridy notes that she — and practically everyone else online — is specifically “obsessed” with Clinique’s Almost Lipstick in Black Honey. Currently, #blackhoney has racked up over 75 million views on TikTok and countless videos of users raving about the plum shade. “The shade has a different effect on each skin tone, creating a unique look for everyone,” Thompson-Tubridy says of its popularity.
Of course, there are plenty of plum lip products to go around beyond those that are trending on social media. Plus, experts assert that plum is universally flattering, so it’s hard to go wrong no matter the shade — especially as you transition to cooler weather. “Plum is a great color for fall because it compliments the warm tones in fall clothes and fall leaves,” says celebrity makeup artist Jamie Dorman. “It adds moodiness to transitional outfits to make them more suited for the season, and it makes teeth look whiter.” Bonus.
That said, there are best practices to experimenting with dark(er) hues in order to avoid your lip color bleeding, Thompson-Tubridy explains. “Use a simple concealer and translucent powder on your lips,” she says. “This will help set the skin and provide a longer-lasting effect. Another pro tip? She suggests sporting a softer eye when donning a dark lip shade as it helps balance out your pout’s newfound boldness.
Now that you’re a master of plum, read on to shop the most eye-catching shades for the ultimate goth-glam look.
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1. For A Deep Berry
If you’re a fan of both Black Honey’s shade and its soft and silky texture, Thompson-Tubridy suggests Glossier’s Generation G in Jam as an adequate dupe. “It’s a subtle deep berry that has a shine to it,” she tells Bustle.
2. For A Lip-Plumping Moisturizer
Makeup By Mario’s recently launched line of lip serums has quickly developed a devout following, as their innovative formulas make your pout appear fuller and plumper while providing ample moisture and a stylish hint of shine. Try the Plum Glow shade for a soft maroon-purple.
3. For A Matte Moment
You can’t go wrong with Pat McGrath lipstick, and if you’re on the market for a mattified plum lip, look no further than the MatteTrance Lipstick in Deep Orchid. This show-stopping tint is the perfect blend of purple plum with hints of berry.
4. For A Gorgeous Gloss
If you’re seeking a plum pout but want it all the shine, r.e.m. beauty’s gloss in “roll up” might be your match in makeup heaven. Its gorgeous glossy finish is reminiscent of all the best parts of Y2K-era Juicy Tubes, and it goes on as a highly pigmented burgundy-wine hue.
5. For A Metallic Finish
If you love how gloss looks but want lipstick’s long-lasting color, opt for NARS’ Shrinagar. A gorgeous metallic-raspberry hue, this tube delivers a durable plum tint with a shiny, sheer finish.
6. For A Rosy Rendition
Anastasia Beverly Hills’ Sugar Plum lipstick is the ideal shade for experimenting with plum, especially if you’re used to wearing pinks and roses. Its rosy plum hue isn’t too deep, but still gives radiantly rebellious vibes with a matte finish.
7. For ’90s-Inspired Glam
Remember The Craft? Consider M.A.C.’s Rebel as the movie in makeup form. It’s a creamy formula that maintains a soft cushion texture for comfort and moisture and has a medium-to-full buildable coverage so you can really go all-in on the plum pout or slowly start to experiment.
8. The Drugstore Staple
Another plum tint with a massively loyal fanbase: the NYX Professional Makeup Butter Gloss in Devil’s Food Cake, which is less than $5 and a go-to for its vibrant plum shade and flawless finish. Just check the thousands of five-star Amazon reviews: “Skip the expensive mall… this is one of those drugstore products that lives up to its reputation,” one person writes.
9. The Viral Shade
Of course, you can’t go wrong with Black Honey. It’s essentially a lip gloss-lipstick hybrid that goes on sheer but can be layered on for more of an impact.
10. For A Sheer Tint
This is a gorgeous buildable cranberry shade that gives you a shiny finish and contains a special complex made of hyaluronic acid and konjac glucomannan microspheres to soothe and plump lips. It’s going to be one you grab for often (if not every day).
11. The Perfect Fall Transition Lipstick
Dorman loves the Chanel Rouge Allure Velvet in La Sensuelle. “This bright plum is a satin formula that won’t dry out lips and has a luxuriously smooth finish,” she says. “It is a great shade for early fall before transitioning to deeper tones.”
12. For Added Skin Care Benefits
Made of natural waxes, ginseng, camellia tea, and coffee extract, this nourishing lipstick smooths cracks and provides antioxidant benefits to your lips. It also gives off a vampy purple color to give your pout semi-sheer coverage that’s super pretty.
13. The Ultimate Multitasker
Get you a product that does it all. Another pick from Dorman, she likes that this is a dewy translucent formula which she says makes it great for layering. It can go from opaque to a deep lip stain and is super moisturizing. You can use it on your lips, eyes, and cheeks.
14. For Color That Will Last All Day
Dorman likes this liquid lipstick for its matte opaque formula that dries down fast and lasts all day long. Through hours of talking, drinking, eating, whatever — this color will not move.
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